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Just Curious... What's Your Style?
Posted 19 August 2003 - 08:36 AM
I personally like more laid-back, conversational styles. One of my all-time favorites is Land's End. I've always loved the way they tell you about the products while making it sound like you were talking to your long, lost buddy.
Posted 19 August 2003 - 10:36 AM
I'm with you on the "personal" writing style (that's probably why I'm such a big Stephen King fan! ).
I like to be spoken to in conversational tones and one of my favorite sites is by a web design teacher named Vincent Flanders. Mind you, he gets a little TOO conversational in his writing (check out the URL and you'll get the gist), but he is very clear and concise with his opinions.
Thanks for listening!
Posted 19 August 2003 - 10:53 AM
Now... before we go any further, and before anybody gets off on a tangent about hype copy vs. informational, and long vs. short, let me say that I'm asking for YOUR personal peferences. I don't want this to turn into yet another debate on which type of copy sales best. (That's for another thread.) Just your own personal likes will do for now
Posted 19 August 2003 - 11:45 AM
Aw shucks, I was just about to say I HATE hype; and it seems that so many of my clients come to me, and say, "Isn't this the greatest lsales etter...can you write one like this..." and I have to try hard not to gag as I explain why it really isn't that great, and a different approach might work better...
What I love? Real words from real people, and useful information that helps me out. I enjoy many of the topics at About.com (such as their ESL site, since I teach ESL part-time) because it's jam-packed with great ideas for teachers, including sample curriculums, dialogs. It's one of the few sites I've gone back to almost daily at times.
If only I wasn't greeted by pop-ups everywhere when I visit, it would be perfect!
Posted 19 August 2003 - 11:54 AM
I enjoy About.com, too, but (without getting on yet another "off topic" subject) the pop-ups get me also. One or two is OK, but 6 or 8 is too much.
Anyway, when I find myself reading useful information, I'm more likely to buy. And if I feel I "know" the person writing, I'm even more likely to buy. I think that's why I respond better to conversational stuff.
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