4 replies to this topic

[copywriter]

Just out of curiosity, show me some of your favorite sites (as far as copy goes). I'm interested to find out what you like (and don't like).

I personally like more laid-back, conversational styles. One of my all-time favorites is Land's End. I've always loved the way they tell you about the products while making it sound like you were talking to your long, lost buddy.

[deborah2002]

Honestly, copywriting isn't my thing. I can swing it when I have to, but this question was too good to pass by.
I'm with you on the "personal" writing style (that's probably why I'm such a big Stephen King fan! ).

I like to be spoken to in conversational tones and one of my favorite sites is by a web design teacher named Vincent Flanders. Mind you, he gets a little TOO conversational in his writing (check out the URL and you'll get the gist), but he is very clear and concise with his opinions.

http://www.webpagesthatsuck.com/

Thanks for listening!
deb

[copywriter]

Yeah, that's good. Very laid back. More informational than salesy.

Now... before we go any further, and before anybody gets off on a tangent about hype copy vs. informational, and long vs. short, let me say that I'm asking for YOUR personal peferences. I don't want this to turn into yet another debate on which type of copy sales best. (That's for another thread.) Just your own personal likes will do for now

[sheriw]

Karon,
Aw shucks, I was just about to say I HATE hype; and it seems that so many of my clients come to me, and say, "Isn't this the greatest lsales etter...can you write one like this..." and I have to try hard not to gag as I explain why it really isn't that great, and a different approach might work better...
What I love? Real words from real people, and useful information that helps me out. I enjoy many of the topics at About.com (such as their ESL site, since I teach ESL part-time) because it's jam-packed with great ideas for teachers, including sample curriculums, dialogs. It's one of the few sites I've gone back to almost daily at times.
If only I wasn't greeted by pop-ups everywhere when I visit, it would be perfect!
Sheri

[copywriter]

Well, we'll have to start a thread about the gripes when it comes to copywriting (seriously!)

I enjoy About.com, too, but (without getting on yet another "off topic" subject) the pop-ups get me also. One or two is OK, but 6 or 8 is too much.

Anyway, when I find myself reading useful information, I'm more likely to buy. And if I feel I "know" the person writing, I'm even more likely to buy. I think that's why I respond better to conversational stuff.