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Keyword Order In Title Tags


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3 replies to this topic

#1 dsutton

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Posted 20 January 2010 - 07:52 PM

I did a brief search and couldn't find any concrete information about this, so I thought I'd pose the question. My apologies if it's a repost.

I'm optimizing a site for a divorce lawyer who practices in 2 states. If i include the following in the title tag:

California Divorce Laywer, Nevada Divorce Attorney

Will that be indexed so that it's equivalent to "California Divorce Attorney, Nevada Divorce Lawyer"?

If not, what's the best way to handle this aside from showing every iteration of the phrase?

Thanks!

#2 Jill

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Posted 20 January 2010 - 10:37 PM

QUOTE(dsutton @ Jan 20 2010, 07:52 PM) View Post
Will that be indexed so that it's equivalent to "California Divorce Attorney, Nevada Divorce Lawyer"?

If not, what's the best way to handle this aside from showing every iteration of the phrase?


No it won't. But presumably you have some text on the page where you can use the phrases that way.


#3 Michael-F

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Posted 25 January 2010 - 10:58 AM

Not equivalent, but you will show up for those alternate phrases - provided they aren't hyper-competitive. You'll rank better for whatever you use the exact phrase for.

That's dependent on competition, of course. If your exact match phrases are more competitive, you might still have a worse ranking for them in spite of being optimized better for them.

#4 kieronhughes

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Posted 12 February 2010 - 11:10 AM

QUOTE(dsutton @ Jan 21 2010, 12:52 AM) View Post
I did a brief search and couldn't find any concrete information about this, so I thought I'd pose the question. My apologies if it's a repost.

I'm optimizing a site for a divorce lawyer who practices in 2 states. If i include the following in the title tag:

California Divorce Laywer, Nevada Divorce Attorney

Will that be indexed so that it's equivalent to "California Divorce Attorney, Nevada Divorce Lawyer"?

If not, what's the best way to handle this aside from showing every iteration of the phrase?

Thanks!


Personally I would only include the main location that the lawyer practises in (therefore the most relevant), but you could still target the other term on another page. So have your home page targetting 'California' for example - with a seperate page referencing that they practise in Nevada too (including the location details etc).




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