11 replies to this topic

[Jill]

In case any of you don't get the newsletter or read it online (shame on you!), I wanted to call your attention to this week's Century/Decade in review:

A Decade of 21st Century SEO

Enjoy! Feel free to comment here or within the article comments itself.

J

[Catz]

And you used to call yourself a lazy toad

If that were really true, you certainly wouldn't have taken the time to contribute so much over the years!

You have simply learned to work smart and are hoping to convince others to do the same.

[Jill]

I'm still a lazy (Not the day I wrote that though!)

[1dmf]

lol I like this Jill

If Google goes public in 2003 (and I'm not making any predictions on
that), we will see it start to suck by 2004. By "suck" I mean become
like all the other engines.

As they say never a truer word, spoken in jest!

Are you sure you're not clairvoyant?

[Jill]

That was actually one that I got wrong, IMO.

[1dmf]

Really, aw you dissapoint me, never right for getting it wrong eh!

[BBCoach]

"Never forget that, if done correctly, each and every page of your site is a gateway to the rest of the site."

This is perhaps your most accurate statement about SEO, but people will not believe it. Why oh why?

Let's say I have 100 functionally similar items (i.e. drills) is it better to have ONE page competing in the SEs for a handful of targeted keywords OR is it best to have each page with the different attributes of each drill (color, size, cordless, etc.) targeting keywords. Hmm. It's a lot less work to target one page, but the rewards of having 100 pages competing for the myriad of search phrases is priceless, profitable and a lot more work.

Great summary of the decade Jill.

[ScottSalwolke]

Jill this was a great recap of the decade. Sometime I'd like to see you expand it to when you first began in SEO. This was informative for someone who hasn't been in the business nearly as long. As an avid reader of your newsletter you constantly provide new material to digest.

[Michael-F]

Jill this was a great recap of the decade. Sometime I'd like to see you expand it to when you first began in SEO. This was informative for someone who hasn't been in the business nearly as long. As an avid reader of your newsletter you constantly provide new material to digest.

This.

I'd love to see what kinds of bizarre stuff you (and others) did early on.

[Ron Carnell]

I first met Jill back in '97 or '98, I think, at the old JimWorld forums where I moderated the Excite forum and, not coincidentally, a couple of the tech forums. Someone brought in an article Jill had written and half the regulars in the forum immediately went into attack mode. If I remember correctly, JB (old timers will know who I mean) was leading the lynch mob. It was hilarious. Jill soon arrived to defend her article. Admirably so, I might add.

Yea, there was some bizarre stuff back then. The search engine landscape was a lot different. But people? People were much the same, I think. The way I first met Jill is a scenario you still see in many communities every month, albeit with new and different faces. To me, that is the part that is the most bizarre.

[1dmf]

lol Ron, it might not be the middle ages, but we still seem to like a good witch hunt! , burn the witch, burn the witch!

[Jill]

I first met Jill back in '97 or '98, I think, at the old JimWorld forums where I moderated the Excite forum and, not coincidentally, a couple of the tech forums. Someone brought in an article Jill had written and half the regulars in the forum immediately went into attack mode. If I remember correctly, JB (old timers will know who I mean) was leading the lynch mob. It was hilarious. Jill soon arrived to defend her article. Admirably so, I might add.

Heh...good times...good times for sure.

I think I remember that incident. I used to rile people up when I would say that you didn't have to pay for ongoing SEO services once you got your pages in order and doing well.

That was the dirty little secret of the SEO industry at the time (still is actually).

It's a little different now, in that value added content is worth so much due to there being so much more competition. But in the 90's and even early 2000's you could in fact, set it and forget it, despite what you SEO "expert" might be telling you.