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Posted 13 December 2009 - 02:29 AM
Let's use this as an example. Say we use Jill's town of Boston as our main keyword and say the site is a portal website for visiting Boston so it would be geared for tourists.
If I have site 1 that uses "Boston" a bunch of times on it and perhaps "Massachusetts" as the second main keyword they might do fair in the rankings. But when I look at Site 2 it uses not only the "Boston" and "Massachusetts" keywords but it also uses other keywords that are relevent to the Boston area like New England Patriots, Boston Celtics, Boston Bruins, etc. etc. etc. It appears that sites like these seem to get better exposure in the SERPs. At least from the little bit I've been looking around.
My question is is it better to use just a few main keywords on a page or to use a good spread of relevent keywords in addition to maybe 3 or so main keywords? Does the use of numerous "relevent" keywords in addition to the main keywords make the search engines think site 2 should be ranked higher than say Site 1?
I realize that it is 1:27 in the morning so if this post doesn't make any sense you'll know why!!
Posted 13 December 2009 - 01:31 PM
In other words, you might manage to get a lot of good rankings for your home page, but if you don't think about whether you're providing users with whatever it is they're looking for those rankings aren't going to do you a lot of good.
In the long run, your page about the Celtics needs to be optimized and promoted because getting that page to rank well is, in my opinion, more likely to get and keep an audience of people interested in that information.
Posted 13 December 2009 - 01:57 PM
I think balance is the key as well as opposed to how many times you use the keywords. It least it should be, you shouldn't have to keyword stuff for a search engine to let them know that your page is important for a wide variety of topics or keywords.
I think natural sounding wording is the best way to go and you should be able to use your main keywords and other keywords if you balance it out right. Thank you for responding. :-)
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