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Dual Navigation Links?
Posted 12 December 2009 - 12:24 PM
One problem I see is that it will most likely create more than 100 internal links per page but that's my only observation.
Thanks all once again.
Posted 12 December 2009 - 12:33 PM
Posted 02 January 2010 - 02:06 PM
Posted 02 January 2010 - 03:10 PM
When it comes to important pages, it makes sense that you should make it easy to get to them, so you link to them from every page, in numerous places on those pages. The less important a page is, the less you need to link to it -- maybe just from the main navigation, but not the footer, and maybe just from the content of a single page.
Multiple links on one page to another is about usability more than anything else. Choosing to link to a page only from certain pages is hopefully more about information architecture than an effort to fiddle around with PR, but that's really what PR is about: if a page is important, it gets more links from more important pages.
If you're concerned that having two links on a page to the same page is hurting your rankings, then I suppose you could remove those second links, but I hope your usability doesn't suffer for it. Are these pages you would have linked to twice from the same page even if you didn't care how the search engines would treat that? And finally, my tests (which are completely unscientific and should not be taken as proof of anything whatsoever, but what the hey, I'll tell you anyway) indicate that search engines really don't care at all about duplicate links on a page. They're interested in knowing that page A is linking to page B, but it seems that when they find out that page A is linking to page B more than once, that second link is just ignored.
If your experience is showing you that having a second link hurts your rankings, I guess that means either that I'm wrong, you're confusing cause and effect, or some combination of both. Or neither
Posted 02 January 2010 - 03:31 PM
Posted 02 January 2010 - 11:12 PM
Whatever you do you don't want to blame the new links for any degrading rank issues. When you have several things changing at the same time it's impossible to ascribe any ranking (or conversion rate) changes to any one of those items. It may be one, or it may be a combination. Or it may simply be that not enough time has passed yet and Google is still in the process of re-ranking the pages post changes. As a general rule when you make on page changes it can take weeks for Google to totally catch up and re-score pages.
The first step if to figure out everything that changed. Then try to figure out if any one of them might be having an adverse effect. Or if a combination is the cause. Or if you need to simply give it a bit more time for the pages to be scored again.
Posted 03 January 2010 - 10:50 AM
Ranking fluctuations are normal. It may not have been anything you did at all.
Look more at content changes you may have made, Title tag changes, and any site architecture changes. Those are things that will have an effect on rankings, not the other things you're concerned with.
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