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Keyword Research Strategry - Numerous Variations
Posted 11 December 2009 - 08:28 PM
Google keyword tool confirmed this in about 6 pages of printed output, and I'd guess perhaps 20-25 common variations. Most of these top 20+ show an advertiser competition of 70% + (.7 on the spreadsheet).
We will have an FAQ page that lists many of the variations, but what I'm really wondering is with which keyword variation do you place the emphasis?
Posted 12 December 2009 - 11:09 AM
When it comes to singular vs. plural should I should I go with plural and assume that searches for the singular version will end up there as well, or will they lead to different results?
I am not doing adwords or PPC here, but if I were, would singular vs plural have more meaning?
Either way I plan to focus on two, perhaps three of the other hot key phrase options on this page.
Posted 12 December 2009 - 11:15 AM
Posted 12 December 2009 - 11:27 AM
This is a small business, will likely have 6 pages max. Setting up a specific page to target singular vs plural does not makes sense "to me", nor does developing separate pages to target the synonym phrases.
So let's say that I set up this particular page to target both singular and plural. For the other hot synonym phrases should I just work them into this page or what? No matter what you call the business, it's a single function with a lot of expressions that take you there.
Posted 12 December 2009 - 12:33 PM
Of course it doesn't. Why wouldn't you target them both (and others) all on the same page?
Posted 12 December 2009 - 01:37 PM
That sounds inconsistent what you just said, indubitably inconsistent.
Posted 12 December 2009 - 02:33 PM
It is completely natural to be using both singular and plurals of a phrase on a page, I barely even consider them separate phrases anymore.
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