But was wondering if perhaps it wasn't as clear cut as that?
I guess the main question is 'where do most websites obtain their traffic'. and is the answer 'Search Engines'?
If so , then ranking has to matter just as much as it used to surely?, the problem is it's a lot harder to get a good ranking for every single searcher, due to localisation / personalised search etc. etc.
Or do most visitors now come from vistor streams and no longer from search engines? be it links on popular websites, paid link adverts, social media and other internet marketing?
If rankings are no longer important, then that would mean we no longer need to link build, as boosting one's PR is irrelivant as it doesn't matter where you rank in the SE's.
Or should that guide you as to how you link build, why you link build and where you link build?
I can certainly understand Jills comment
How do you know if it's a poor keyword, good keyword but little traffic anyway or little exposure due to poor 'Global' rankings. Even if you rank high when you search for yourself!
I appreciate everyones input on this.
Edited by Jill, 01 December 2009 - 01:47 PM.