9 replies to this topic

[Purple3]

Heres the situation - we are a small company just the 2 of us supplying B2B services

When writing web copy which "person " should we write it - Is it best for I or We

Regards

Paul

[copywriter]

Since there are 2 of you, I'd say "we."

[Jill]

But even more so you should be saying "YOU" a whole lot more than "WE"!

[LauraJane]

But even more so you should be saying "YOU" a whole lot more than "WE"!

I totally agree with Jill! But to answer your actual question, I would agree that "we" would be appropriate.

[Biznics]

Heres the situation - we are a small company just the 2 of us supplying B2B services

When writing web copy which "person " should we write it - Is it best for I or We

Regards

Paul

Hi,

When we talk about business writing, newsletters, promotions or even web copywriting; it is good to use "WE". It looks more professional. "I" reflects only a single person and does not have enough charm to attract readers. Whereas "WE" gives an image of company, a professional firm or service providers. Also, it does not matter how many partners/workers/employees you have. "WE" is used for your company, not for the number of persons in a company.

Hope this helps.

[1dmf]

Also, it does not matter how many partners/workers/employees you have. "WE" is used for your company, not for the number of persons in a company.

However constantly referring to yourself in the 3rd person is consider showing signs of insanity!!!

As Jill says, try telling your visitors what YOU can do for THEM, not how I or WE think of things but how YOU can benfit ME!

[copywriter]

Also, it does not matter how many partners/workers/employees you have. "WE" is used for your company, not for the number of persons in a company.

I disagree completely. If you're a one-man (woman) show and it's just you with no one else, you are an "I" not a "we."

But, the word you should be using most of all is not "I" or "we," it's you. You should be creating a website for your site visitors, not about your company.

[Hank Cowdog]

When we talk about business writing, newsletters, promotions or even web copywriting; it is good to use "WE". It looks more professional. "I" reflects only a single person and does not have enough charm to attract readers. Whereas "WE" gives an image of company, a professional firm or service providers. Also, it does not matter how many partners/workers/employees you have. "WE" is used for your company, not for the number of persons in a company.

The exception here would be if you, as CEO/President of the company, were giving a personal guarantee or promise as to the quality (e.g. "I promise that we will use only the most ethical, white hat SEO tactics targeted to provide long-term value for your web site"). In this scenario, I think you speaking on behalf of the company is appropriate.

[qwerty]

Another exception would be a one-person operation that you're not trying to pretend is something else. I make it clear that I'm one person on my site and I talk about the advantages my clients have because of that. For example, if a client calls me, they get me rather than some trainee who tells them he's now in charge of their project.

[AgSEO]

99% of the time I'd use we, not I... however if you're trying to convey a personal opinion or approach ... such as an individuals twitter account ... use I ... it will make people feel more connected & build trust in YOU.

Also, are you as an individual a brand? Do people know your name / reputation? Use I in these cases as people will latch on to your reputation and trust you (and by association) the brand you represent.