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Adwords Shows Lots Of Clicks For Total Keywords But Where Are They?


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13 replies to this topic

#1 cesces

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Posted 30 November 2009 - 12:39 PM

Hi,

I have set up several AdWords campaigns. My client had a previous capmaign set up for a month which got virtually no clicks and so cost her only $40. In the 4 days since I paused her original one and set up 4 new campaigns, with optimized landing pages and some keyword research, a couple of the campaigns already show upwards of 20 clicks and will cost her significant money if it continues like this. This would be fine if the clicks lead to customers, but the problem I'm having is that I can't properly analyze the results for two reasons:

1) The top row of my AdWord campaign analytics for one campaign shows the total for all keywords is 20 clicks (in the grey row right at the top) but when I look down the actual Clicks column, i see no clicks next to individual keywords!? Am I looking in the wrong place? In her previous campaign, individual keyword clicks totalled the sum at the top and it made sense.... here it doesn't...?

2) In another campaign, several keywords show high average positions, between 1 and 2, and yet when I perform a google search for those keywords, i don't see my ad or ANY ads for some of them for that matter - why could this be? It's set for national in the USA, so is not a geographical issue as far as i'm aware. It's also odd because its the keywords i would have thought it hardest to rank for that seem to have high positioning.

Any help or advice is gladly welcomed!! wacko.gif


#2 OldWelshGuy

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Posted 01 December 2009 - 11:23 AM

Have you left the content network on in error when setting the campaign up?

#3 cesces

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Posted 01 December 2009 - 11:40 AM

QUOTE(OldWelshGuy @ Dec 1 2009, 11:23 AM) View Post
Have you left the content network on in error when setting the campaign up?


Hey OldWelshGuy - thanks for replying.
I'mnot sure - where do i check for that? (And What does that mean is happening?)

#4 cesces

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Posted 01 December 2009 - 08:47 PM

I'm not sure where to find the content network settings or what that actually means. It's also showing upwards of 15000 impressions for the total keywords in my campaign, but i only total about 1500 in the column all the way down next to the individual keywords...? How can this be? I've actually paused the campaign for fear of bleeding my client dry and not being able to show her the statistics.

I'd be immensely grateful for any help or advice anyone can offer...

meanwhile i'm reading my book for Dummies and scouring the web for clues...

Thanks in advance,

cesces

#5 Randy

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Posted 02 December 2009 - 09:14 AM

It's under Edit Campaign Settings if memory serves. And yes you'll want to disable content network for most ads you run. Lots of impressions but very few conversions.

As a general rule I always disable the content network with any normal campaign. And if I want to run/test something there I'll do it as a completely separate campaign. One where my max bid amount is considerably lower.

#6 cesces

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Posted 02 December 2009 - 10:53 AM

QUOTE(Randy @ Dec 2 2009, 09:14 AM) View Post
It's under Edit Campaign Settings if memory serves. And yes you'll want to disable content network for most ads you run. Lots of impressions but very few conversions.

As a general rule I always disable the content network with any normal campaign. And if I want to run/test something there I'll do it as a completely separate campaign. One where my max bid amount is considerably lower.


Thanks so much Randy.

I actually figured it out late last night.

Kinda makes me mad that it's set to ON as default. Total waste of $70 worth of clicks. Grrr.....



#7 OldWelshGuy

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Posted 02 December 2009 - 12:13 PM

Glad you got this sorted, cheers Randy.

#8 Default_Character

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Posted 16 December 2009 - 09:27 PM

Here's one for you all that may be of interest. We just now noticed that the content network clicks dramatically increased starting Nov. 1st; I investigated further and see the "adsenseformobileapps.com" URL as the culprit.

The numbers are crazy: for one of our campaigns, there were 13k+ clicks, 12k=adsenseformobileapps.com, and the rest being desktop computers. There was not an increase in traffic to our site or to our conversions.

I have contacted Google with all the info, and the charges were 500% of what they normally are.

I have disabled the "iPhones and other mobile devices" and also excluded the URL above from our list. Note that before Nov. 1st, there were ZERO clicks from "adsenseformobileapps.com".

Not sure what has changed, but I am hoping to get a credit from Google. sad.gif

Comments anyone? (besides how I should have already known!)

#9 Default_Character

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Posted 08 January 2010 - 04:33 PM

Hi all,

To give you an update. I did more research and basically Google had initiated an advertising program for mobile devices starting around Nov. 1, 2009. This resulted in about a 500% billing to my company for clicks on our ads, but no increased traffic to our website. We tried to get Google to review this, and included our web analytics data proving that no traffic increase happened. Basically, they are insisting that the clicks were valid and not fraudulent and would not give credence to our info. So we are stuck with this very high bill.

I disabled the adsenseformobileapps.com domain under networks, and also non-pc users in the meantime, which stopped the invalid clicks.

I'm just warning you all to keep this in mind. Google has some rogue processes running for mobile devices that don't result in valid traffic... hopefully they will acknowledge this some day.

Ciao!

#10 DavidPinto

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Posted 19 February 2010 - 12:34 PM

I have run into the same problem with adsenseformobileapps.com. In January, my campaing added mobile ads. I was hit for a 500% increase in billing, 10% of my lifetime billing since 2005 in just one month! I got the same reply that all clicks are verified using google 3 step verification. We have a thread on googles help from a few others affected and have come up with 2 main culprets/possibilities.

1. A top contributor over there stated that he has been using the new Droid phone for a few weeks now, and that the advertisments are so close to the controles for some apps, such as play/pause that he is constantly hittsing ads by accident on the 3.5 inch screen. I do not use a smart phone, but I imagin if he is trying to play a video or music and hit an advertisment by accident, that he closes the ad so fast that our site stats don't log this hit, but google logs a "click".

2. I run a geographically specific ad campaign. I have been e-mailing on a daily basis with an adword rep, and can not get a straight yes/no answer as to weather the mobile ads are shown only in my predifined locations, or across the entire mobile network. Adsenseformobileapps network settings will allow you to choose the carriers the ads show on, such as verizon,or AT&T etc.. but they can not/will not tell me if my camapign shows only to mobile phones in use in my defined location, or for phones with phone numbers that originate from my location.

I have 15 days worth of e-mails telling me the increase was due to "broad keywords" or an increase of seasonal traffic. (January is the slowest month of the year for me). I have not changed my account keywords in at least a year. And in 1 month spent 10% of my 5 years budget. When I asked specifically, are my mobile ads showing outside my predifined location, I got, "if a customer from outside your area search included your geographic location, then your ads may apear outside your defined location". I have gotten that reply 3 times, no matter how specificly I word my question reguarding Mobileapps and my predifined locations. The avoidance to answer leads me to believe this may be as big an issue as the "big thumb" clicks.

I hope this topic picks up steam and more people cry "FOUL".

Do No Evil...



#11 SelfMade

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Posted 19 February 2010 - 01:48 PM

QUOTE(DavidPinto @ Feb 19 2010, 05:34 PM) View Post
I have run into the same problem with adsenseformobileapps.com.

Do you mean adwords? switch it off in settings..its not needed.

Mobile devices is only for people on the move...put it this way no body buys anything while in transit!

People browse the web on their mobile and think "hmmm...i like the look of that!" But they don't buy it. People only buy things 90% of the time in there own homes or when they are in what I call "leisure mode" and they are not in the that mode flicking through a mobile device!!

But you have still paid for the click... THAT HASN'T CONVERTED!!! huh??????? Dom you like chucking your money away?? no!!

So switch it off...my conversion rates are considerably higher statistically..due to people landing on my site are actually WILLING TO BUY SOMETHING.


unsure.gif

#12 DavidPinto

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Posted 19 February 2010 - 02:28 PM

I did shut it off. But it was too late, I had a 500% increase in my monthly bill. Google won't recognize the larger issues though.

PS I'm a service business, not goods/sales.

#13 Jill

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Posted 20 February 2010 - 10:06 AM

Thanks, DavidPinto, for that information. It might help others in the same boat.

#14 DavidPinto

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Posted 24 February 2010 - 08:23 AM

Just an update on the question I posed to the google help desk on adsenseformobileapps.com question about the following the predefined geographical settings for my campaign. After at least 20 e-mails with them, and countless side stepped answers I finally got a direct answer.

Hello David,

Thank you for your reply and I apologize for the inconvenience caused. As
mentioned in my earlier email, our specialist team ran a geographic
performance report and have found that your ads were being shown only in
your custom targeted region of 50 miles radius inside 'New Jersey'.


So even though I could not get them to explain to me weather mobile phones a deamed to be traveling through my defined area, or if the phone number hasto be one that originates from my area, I now have in writing that they state all my ads were only shown in my area. I still wish I knew how they control mobile phones with geographic locations. I figured at least I have a committed answer so when and if the class action lawsuit gets filed against google for thier adsenseformobileapps.com charges, and I believe there will be. I have a direct answer from google. The click through rate I had in the one month that was active was 1.2% vs .10% for all managed and automatic placements. I think "big thumbs " account for that, and like the old "Pop up ad" days, when people closed them faster than they loaded, we got charged for clicks that never resulted as click throughs to our site, so our sites stats don't even show the customer getting to our site.

David Pinto




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