2 replies to this topic

[pureskill13]

Hello Everyone

We are in the R&D stage of a new website - The question I want to ask everyone is do I use a long Keyword rich domain or is it best to go for a shorter made up name which we could brand??


I.E - www.NewYorkPropertySite.com or www.NYpro.com [Just example's not the real keywords]

If anyone has some good ideas I would be very grateful

Cheers

Pureskill

[Randy]

A shorter version you can effectively brand is usually the best. Especially if you're going to do any offline (radio, tv, print) advertising. Even if you don't have any of those in your plans right now you still want something easy to type and that can be understood intuitively when spoken. It helps out considerably with word of mouth advertising.

[linkb8]

It's a compromise and really depends on your goals. Either way you want it to be short and easy to remember. I don't care if you're never going to promote it offline, you're still going to want to build a brand. Building a brand online means people a typing your domain into their address bar. Keep that in mind when you choose, and of course try to fit a keyword in there if it fits with your branding goals.