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Paid Directory Listings - Yahoo & Business.com

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#1 btreloar


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Posted 20 November 2009 - 09:57 AM

What have you found to be the value of listings in the Yahoo Directory of the directory at Business.com? Each charges about $300/year. Is it worth it? Do they get filtered out by Google as paid links?

I've been avoiding them under the assumption that as paid links and not earned links they probably don't get counted, but I continue to see people claiming they're valuable. What's the truth?

#2 Randy


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Posted 20 November 2009 - 10:09 AM

Yahoo Directory at least does not appear to be treated like a typical paid link. Presumably because there is quality control in the process there. They do actually reject sites. So the moolah is for the review, not the listing/link.

I'm not sure how Business.com is treated these days. It's not something I actively track.

That said, both are paid advertising at the end of the day. And that's how I've always viewed them. Meaning if paying for the listings do not produce enough income to pay for the links I don't consider it a very good use of my advertising dollars.

I've never found the direct traffic from either to be worth the cost for my sites in the niches I cover. Thus I don't have a single site that advertises at either of the places you've mentioned. Haven't for years now. And my decision to spend my advertising dollars elsewhere have never seemed to cause me any problems.

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