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Google Breadcrumbs In Search Results


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4 replies to this topic

#1 EddyGonzalez

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Posted 18 November 2009 - 09:15 AM

Just wondering what people think about the announcement from Google that they will be introducing breadcrumb links on the SERPs http://googleblog.bl...-in-search.html

I guess it gives the searcher more choice than the returned page and it will mean less spammy URLs being visible but will searches use them?

Any thoughts?

Eddy

#2 Jill

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Posted 18 November 2009 - 09:52 AM

It looks like it should be a big improvement. Especially for those who don't have keyword-URLs or long ones that get cut off. Will have to check it out more in practice, however, to know for sure.

#3 EddyGonzalez

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Posted 18 November 2009 - 10:07 AM

noticed my original post has been moved - my apologies.

I guess its a bit like the sitelinks enhancement - it would be great if you could track clicks from these in WC.

#4 Andy_Seo

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Posted 18 November 2009 - 11:37 AM

I really like them - they look much better than the testing phase in August. I also like the fact they are clickable. I've noticed a few appear on my websites (large websites) so going to do a bit more digging around.

#5 rolf

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Posted 19 November 2009 - 04:55 AM

Possibly off topic but...

Any ideas on how G works out the structure of the site? Any ideas about how to tell them the structure without actually restructuring the site? For instance, on my lederhosen site you might look at

men's > red > size 10

or

women's > blue > size 8

but both would actually be at the top level on a page called lederhosen-by-categories.php?category=x - how would G work out the right breadcrumbs for these category pages?

EDIT: Ignore this, I should have read the article first :-s




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