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Internal Linking For Large Catalogs
Posted 11 November 2009 - 06:05 PM
My concern is whether google will consider a web page at the root of the site as being the same number of clicks as if it was coming from the home page.
This scenario would be 4 hops from the home page, but only three from the new page I would build. All these pages would be at the root accept the final product page. It is within a sub folder.
Posted 11 November 2009 - 08:23 PM
For the users, you really need an excellent search tool. No one wants to walk a tree with 100,000 nodes. Don't even hope you're doing yourself a favor by driving visitors to click through links to get to products.
Posted 11 November 2009 - 09:14 PM
But just because a page is at the root folder level doesn't mean it's going to be seen as an entry point. Most times this is going to be an extra click, assuming it's linked to from the home page. Unless you can get a lot of links pointing directly to that page from other sites.
Posted 12 November 2009 - 05:11 AM
For an ecommerce site nav is VERY important.. dont assume your users will search (what makes you so sure they will?) many will also head straight for nav, it depends on their conditioning.. we're all different. I have one site with around 600-800 visitors a day, of which only around TEN use the site search. The nav is so intuitive they simply dont need to use search.
ALWAYS build nav for visitors.. not search engines. And you're right, you should get to your product within three clicks, but four is acceptable.
Regarding your product being spiderable.. dont worry, they should be easily. The use of infoboxes such as 'new products' bestsellers', or cross selling products all make the product pages easily spiderable. It may of course take time for the search engines to index all product pages. Also, bear in mind that if you DONT see a product in the index, it may be because it's simply sandboxed, there's too may e-commerce sites out there with internal duplicate product page issues.
Posted 12 November 2009 - 10:52 AM
Posted 12 November 2009 - 08:55 PM
Alternative site map structures are very beneficial. I've seen them used with success in several industries.
However, relying on third-party search engines to obtain the majority of your traffic may be cutting off potential business. If your site has sufficient brand value, how do you handle on-site search?
Amazon and Hewlett-Packard both have internal search tools (and teams to manage those tools), for example. They don't rely just on the search engines.
How strong is your brand? How thorough is your site search? How easy is it to use?
Do you have an affiliate program? Do you make a search box available through your affiliate program?
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