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Posted 29 February 2004 - 05:53 PM
I'd really like to focus more on this. Not only for my sites, but for clients as well. Free traffic is good. I did work for an ecommerce retailer for a couple years, and our repeat visitor %'s would go slowly go up each month. But we didn't really do anything other than an occassional email ad to customers that opted in. The company basically just slowly grew and so did the repeats.
I guess it's safe to say you should make a site compelling enough for users to come back. I've tinkered around with a few things like "add to favorites" and "print this page" buttons, but it hasn't been long enough to really confirm anything.
Anyone have views or ideas on ways to increase repeat visits? It could be for product sites, info, services, etc... Thanks a bunch!
Posted 29 February 2004 - 05:58 PM
I think you hit the nail on the head when you say 'make a site compelling enough for users to come back'. If you can do this then you will be well on the way to increasing the number of repeat visitors that visit your site.
Of course this is easier said than done. Ask yourself 'why'. 'Why' would you go back to your web site after visiting once. Is it the sort of web site that is condusive to repeat visitors?
Posted 29 February 2004 - 08:36 PM
If the subject matter of an Info site is interesting to the visitor, and you're always adding new content, that's a natural for people to come back to.
Many of my Service type sites tend to give away a little bit of the service offering for free to people. So we tend to get a lot of bookmarks, and many of those people convert into buyers eventually. They already know the service works because they've tried it out. They just need more choices than are available in the free area, so they become a customer.
Product sites are a little bit harder. The approach I normally take --which works quite well for SEO purposes I might add-- is what could be referred to as a combo site. Products and lots of 'em, but also a lot of information about each of the products and related stuff. Opt-in mailing lists to announce sales or new product additions are also a good approach.
No matter which type of site, you've already got it figured out, as James pointed out. A compelling site will keep folks coming back if they're interested in what you do. Keep 'em coming back long enough and eventually a large majority will become paying customers.
Posted 01 March 2004 - 06:46 PM
Posted 01 March 2004 - 06:50 PM
Posted 01 March 2004 - 11:11 PM
The Hits vs Files in Webalizer can give you an approximation of the ratio of repeat visitors. So you can get a percentage from webalizer and be fairly close to the truth (+-5% or so) but don't think you can simply subtract one from the other because that will give you wildly faulty numbers.
Posted 02 March 2004 - 07:31 AM
Have a free newsletter that will tell readers when something new and exciting is on the website. If your website is pretty newsy, then this won't be difficult. Of course you put the link to the website in the newsletter.
Alternatively make your newsletter something that your target audience is interested in. Have a contest. Have a series of jokes around a theme. Give a discount if they come via the newsletter. Let your mind go wild and I'm sure you'll come up with something that will bring in the hordes.
Posted 02 March 2004 - 10:36 AM
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