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Why Do Seo Comapnies
Posted 27 October 2009 - 06:51 AM
Posted 27 October 2009 - 07:11 AM
It happens in all industries, that's why you end up with niche markets, Lexus don't sell cars to poor people or non-execs. That is their 'company USP'.
Do you moan at farrari because they don't make an inner-city smart car the same price as a Fiat?
Or moan at Mercedes for producing the worlds smallest car that only rich people can afford?
most SEO's want money for nothing, spend a little time on here, ask questions and learn from the great advice, you'll find you can do most of it yourself.
Then you only need to outsource specifics, not the whole job, which you may find is more cost effective.
Posted 27 October 2009 - 07:17 AM
Posted 27 October 2009 - 07:50 AM
Where do you advertise, where do you link build, do you offer additonal resources or are you just selling something, do you banner advertise or Adwords?
Do you require campaign management, or merely link building?, do you require additonal quality content for your site.
Do you need your copytext rewriting or freshening up? are you targeting your keyphrases correctly?
do you run analytics and see what's working and what isn't , where your current traffic comes from or indeed doesn't so you can formulate a plan to target those areas which are lacking.
The list goes on, if you don't ask a specific question, we cannot give you a specific answer.
Posted 27 October 2009 - 09:03 AM
There are lots of SEO companies who will work with smaller companies, so I'm not sure why you are having trouble.
Posted 26 January 2010 - 08:32 AM
define 'affordable'. Many small companies seem to think £80 per month is a lot for just a bit of SEO work, when in reality all that gets you is a couple of hours work on the site a month, yet i regularly do work for companies such as those, with nice little results. You can do a lot in two hours. Sure, you wouldnt get the same amount of time on a site as you would if you paid £500 a month, but do you need it? I'm guessing you either have a small e-commerce site or a brochure site with a few pages on it. You should nt be paying any more (or less) than £80-150 a month, but who knows.. maybe your site needs £500 work a month.. i have no idea. If it did, i'd be advising that, but i wouldnt refuse to take no the site if the client wanted less.. thats just daft.
SEO and web marketing isnt about providing a set package and rate, its about how much time you spend on the site in question. Most companies should be flexible enough to offer varied packages to different companies... but some dont. I once worked for an SEO company that charged three times the amount i do, yet only do the same amount of monthly work that i do once a quarter !
My advice, go for a small SEO company, with dedicated references and a good client base.. you'll find they'll be more than happy to help. Like me for instance
Posted 26 January 2010 - 11:41 AM
Also, in my experience, the overhead actually increases when dealing with a small budget, because I end up spending more time talking to the client, trying to work out exactly what they can afford to do when, and talking them down from whatever recent scheme their neighbor's cousin's boyfriend told them would jump them to the top of the rankings cheap. The people with bigger budgets who say "just make it happen" require much less overhead, especially as a percentage of the total project time.
None of which is to say small sites shouldn't be able to get help. But don't expect it to be proportionately small compared to what a large site might pay. You might have to pony up what seems like a large chunk of money to get started, compared to your overall site budget, but if you're willing to do a lot of the grunt work yourself once you find out what needs to be done, you can save a lot after that point. And of course, there's always the option of learning how to do it yourself, since all the info is out there on sites like this one. It's probably fair to say that every search marketing expert is self-taught.
Posted 26 January 2010 - 12:39 PM
I've had the opposite experience. With small companies, my contact is almost always the owner. That's who I have to explain my plans to, and that's who approves them. The bigger the client, the more people I have to deal with -- the marketing team, the development team, the Accounts Payable department -- and that tends to slow things down for me.
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