Jump to content

  • Log in with Facebook Log in with Twitter Log In with Google      Sign In   
  • Create Account

Subscribe to HRA Now!

 



Are you a Google Analytics enthusiast?

Share and download Custom Google Analytics Reports, dashboards and advanced segments--for FREE! 

 



 

 www.CustomReportSharing.com 

From the folks who brought you High Rankings!



Photo
- - - - -

The 'tm' Symbol - Is It Ok To Leave It Off Brand Name In Navig


  • Please log in to reply
4 replies to this topic

#1 Say Yebo

Say Yebo

    HR 4

  • Active Members
  • PipPipPipPip
  • 220 posts
  • Location:USA

Posted 22 October 2009 - 10:53 AM

My client uses the TM next to every instance of his brand name - even in the nav.

It messes up the legibility and , IMO, makes the link less compelling.

Can it be left off? We can place a trademark clause at the bottom of every page instead.

Thanks!

#2 Jill

Jill

    Recovering SEO

  • Admin
  • 32,928 posts

Posted 22 October 2009 - 10:58 AM

That's a question for their attorney, but if I remember correctly, I think it's okay to only have it on the logo or something like that. I'd still check with an attorney or at least some legal site that states what the trademark rules are so that they don't lose it.

#3 Say Yebo

Say Yebo

    HR 4

  • Active Members
  • PipPipPipPip
  • 220 posts
  • Location:USA

Posted 22 October 2009 - 11:14 AM

Thanks Jill! I'll have them look into it.

#4 portentint

portentint

    HR 2

  • Active Members
  • PipPip
  • 30 posts

Posted 22 October 2009 - 01:34 PM

You really only need the TM on a logo (if it's part of the logo) and the first time you mention a brand name in the body content of a page. That's per the APA Guidelines. I make no promises about the obsessiveness of clients.

#5 Kanshu

Kanshu

    HR 1

  • Members
  • Pip
  • 7 posts

Posted 25 October 2009 - 12:17 AM

QUOTE(Say Yebo @ Oct 22 2009, 11:53 PM) View Post
My client uses the TM next to every instance of his brand name - even in the nav.

It messes up the legibility and , IMO, makes the link less compelling.

Can it be left off? We can place a trademark clause at the bottom of every page instead.

Thanks!


Yes, it can be left off. It is simply a notice. Removing it from one instance of the name doesn't mean your trademark registration is rendered void. A trademark infringer cannot use ignorance as a defense.





0 user(s) are reading this topic

0 members, 0 guests, 0 anonymous users

SPAM FREE FORUM!
 
If you are just registering to spam,
don't bother. You will be wasting your
time as your spam will never see the
light of day!