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Help---help---help---what Will Happen When...
Posted 14 October 2009 - 07:38 PM
Im very very worried right now about what might happen.
I put my entire life savings into a business, this business has an ecommerce store. Long story short the store is absolutely not optimized for the search engines, however it has about 15000 products, and the search engines have placed it and i get alot of visitors to my products. on a normal day i get 1000 uniques to the product pages, and about 100 uniques to my front home page.
I hired a website design company to build a brand new custom website, currently i use x-cart for my shopping cart, and they are going to use magento as the new cart.
so all the urls are going to change when they take my old site down, and put up the new site.
The thing im most scared of is this...What will happen to my listings in the search engines when they take down my old site, and put up my new site.
will i loose all my search engine listings? Will this ruin my business? im so worried that ill loose all my traffic, and then consequently all my sales.
i just dont know what to do because i need a site that is more search engine friendly so i can rank for more keywords. the website i currently have up is so out of date, and needs tons of updates, and things changed...it would be alot easier just building a new site, but now im freaked out about what will happen when i put up the new site.
does anyone have any advice for me, and what would you do if you had a old un optimized website?
Posted 15 October 2009 - 01:03 AM
Posted 15 October 2009 - 05:56 AM
You are going to take a hit in your rankings when you relaunch your site, unfortunately it is slightly inevitable. What you need to do now, before you do anything else is speak with your project manager and work out what the plan is to redirect URLs, which tools they will be using to get the new architecture indexed, and what the ongoing monitoring plan is.
I would really advise you to look at setting up your products on Google Base for the shopping search, it does drive some great traffic in my experience. Speak with your web team now, they may already have a plan in hand taht just hasn't been communicated.
Posted 15 October 2009 - 08:25 AM
I would also suggest hiring a consultant for a redesign consult to ensure that you don't lose your search engine traffic, but gain more. [Yes, this is something we offer at high rankings. See our website redesign consultation info.]
Posted 15 October 2009 - 09:23 AM
all 15,000 of them?
best thing you can do is 301 what you can IF you can find a common denominator.. the rest.. well you dont have any choice do you. You'll just have to leave it to chance but at the very least manually 301 the ones that had incoming links.
With the visitors you're getting your domain is already well placed and no doubt has decent pagerank.. once the old site is gone it shouldn't take long to reindex the new one. I did this a while back and we were only talking a matter of a couple of weeks to get the main pages indexed... depending in how the site is structured.
PS dont for one minute think magento is going to be good for your SEO out of the box, and dont believe it when your website company says they'll do the SEO, as the chances are is that they will do a very bad job. Web Designers/Developers aren't SEO people, despite what they tell you. Find yourself a specialist magento SEO guru and employ them to market your site.
Posted 15 October 2009 - 09:33 AM
The last time I had to help someone with a rather large site migrate away from x-cart to another platform (ckGold in that case) we simply redirected the category level pages in x-cart (they were using the static html module) and sent all of those to the new category level page. The engines all caught on pretty quickly and we say basically no downtime. Of course I did force them to do a good bit of pre-planning, both to get me the old and new urls and to perform the switch during their slower season.
Posted 15 October 2009 - 09:35 AM
Posted 15 October 2009 - 12:53 PM
The last time I did one of those I wrote a little php script to access each of the two databases and write the code for me. Lazy? Maybe. Smart? Definitely. Took me all of 10-15 minutes to figure out the structure of the two db's enough to extract the changing url info and where it need to be pointed. I added in the switch case stuff with a tiny bit of regex so the code would work. Then I simply ran the script, copied the results and had a redirect script that would work for anywhere from 2 to 200,000 product urls.
More than one way to skin a cat, as they say.
Posted 15 October 2009 - 04:32 PM
Probably not the best way to do it, but that's one way with very limited coding knowledge.
Posted 16 October 2009 - 03:29 AM
Posted 16 October 2009 - 10:51 AM
Though frankly the category level redirect worked so well with that last time I did it I'm not sure I'd even bother anymore with well established sites. I'm throwing in that last bit because the site I tested it on was well established. No clue if the same sort of thing would work as well for less established sites.
Posted 16 October 2009 - 01:02 PM
Posted 23 October 2009 - 11:23 PM
You're saying that if one does not pay for advertising, one is destined to fail?
Posted 24 October 2009 - 09:22 AM
There are a lot more potential traffic channels than just free search driven and paid advertising. In fact there are multiple channels in the paid advertising subset.
Complete or even heavy reliance on any single traffic channel is folly. You need a mixture to build a successful long term business.
Posted 26 October 2009 - 12:59 PM
Nope, but relying on any single channel -- especially one, such as organic search, over which one has absolutely no control -- is pretty darned risky in my book. I wish I had a dollar for every time somebody's showed up here crying about how they're about to lose everything because they put all their eggs in the organic search basket and never developed any other marketing channels.
As Randy says, there are many other channels to pursue. The choices are not limited to organic search and paid ads.
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