Jump to content

  • Log in with Facebook Log in with Twitter Log In with Google      Sign In   
  • Create Account

Subscribe to HRA Now!

 



Are you a Google Analytics enthusiast?

Share and download Custom Google Analytics Reports, dashboards and advanced segments--for FREE! 

 



 

 www.CustomReportSharing.com 

From the folks who brought you High Rankings!



Photo
- - - - -

Help---help---help---what Will Happen When...


  • Please log in to reply
14 replies to this topic

#1 msliboo

msliboo

    HR 1

  • Members
  • Pip
  • 1 posts

Posted 14 October 2009 - 07:38 PM

Hi,

Im very very worried right now about what might happen.

I put my entire life savings into a business, this business has an ecommerce store. Long story short the store is absolutely not optimized for the search engines, however it has about 15000 products, and the search engines have placed it and i get alot of visitors to my products. on a normal day i get 1000 uniques to the product pages, and about 100 uniques to my front home page.

I hired a website design company to build a brand new custom website, currently i use x-cart for my shopping cart, and they are going to use magento as the new cart.
so all the urls are going to change when they take my old site down, and put up the new site.

The thing im most scared of is this...What will happen to my listings in the search engines when they take down my old site, and put up my new site.
will i loose all my search engine listings? Will this ruin my business? im so worried that ill loose all my traffic, and then consequently all my sales.

i just dont know what to do because i need a site that is more search engine friendly so i can rank for more keywords. the website i currently have up is so out of date, and needs tons of updates, and things changed...it would be alot easier just building a new site, but now im freaked out about what will happen when i put up the new site.

does anyone have any advice for me, and what would you do if you had a old un optimized website?

#2 cbp

cbp

    HR 4

  • Active Members
  • PipPipPipPip
  • 222 posts

Posted 15 October 2009 - 01:03 AM

Any business model that is dependent on free traffic from a free ranking in a free search engine is destined to fail.

#3 Sarah

Sarah

    HR 5

  • Active Members
  • PipPipPipPipPip
  • 391 posts
  • Location:Kent

Posted 15 October 2009 - 05:56 AM

Whilst agreeing with cbp, that wasn't really a helpful response.

You are going to take a hit in your rankings when you relaunch your site, unfortunately it is slightly inevitable. What you need to do now, before you do anything else is speak with your project manager and work out what the plan is to redirect URLs, which tools they will be using to get the new architecture indexed, and what the ongoing monitoring plan is.

I would really advise you to look at setting up your products on Google Base for the shopping search, it does drive some great traffic in my experience. Speak with your web team now, they may already have a plan in hand taht just hasn't been communicated.

Sarah

#4 Jill

Jill

    Recovering SEO

  • Admin
  • 32,878 posts

Posted 15 October 2009 - 08:25 AM

We have lots of threads and articles on what to watch out for when you do a website redesign. The most important thing for you to make sure you do is 301-redirect all the old urls to the new ones.

I would also suggest hiring a consultant for a redesign consult to ensure that you don't lose your search engine traffic, but gain more. [Yes, this is something we offer at high rankings. See our website redesign consultation info.]

#5 adibranch

adibranch

    HR 5

  • Active Members
  • PipPipPipPipPip
  • 332 posts

Posted 15 October 2009 - 09:23 AM

QUOTE(Jill @ Oct 15 2009, 08:25 AM) View Post
The most important thing for you to make sure you do is 301-redirect all the old urls to the new ones.


all 15,000 of them? smile.gif

best thing you can do is 301 what you can IF you can find a common denominator.. the rest.. well you dont have any choice do you. You'll just have to leave it to chance but at the very least manually 301 the ones that had incoming links.
With the visitors you're getting your domain is already well placed and no doubt has decent pagerank.. once the old site is gone it shouldn't take long to reindex the new one. I did this a while back and we were only talking a matter of a couple of weeks to get the main pages indexed... depending in how the site is structured.

PS dont for one minute think magento is going to be good for your SEO out of the box, and dont believe it when your website company says they'll do the SEO, as the chances are is that they will do a very bad job. Web Designers/Developers aren't SEO people, despite what they tell you. Find yourself a specialist magento SEO guru and employ them to market your site.

#6 Randy

Randy

    Convert Me!

  • Moderator
  • 17,540 posts

Posted 15 October 2009 - 09:33 AM

Actually you can do all 15,000 product pages adibranch. Though frankly it's not a hard and fast requirement these days.

The last time I had to help someone with a rather large site migrate away from x-cart to another platform (ckGold in that case) we simply redirected the category level pages in x-cart (they were using the static html module) and sent all of those to the new category level page. The engines all caught on pretty quickly and we say basically no downtime. Of course I did force them to do a good bit of pre-planning, both to get me the old and new urls and to perform the switch during their slower season.

#7 adibranch

adibranch

    HR 5

  • Active Members
  • PipPipPipPipPip
  • 332 posts

Posted 15 October 2009 - 09:35 AM

i didnt say you couldnt do them, i was referring to the length of time involved if you had to do it manually. The category redirects are fine and easy , lets face it there wont be a lot of them. Products on the other hand.. hmmm dont think it'd be done in an afternoon.

#8 Randy

Randy

    Convert Me!

  • Moderator
  • 17,540 posts

Posted 15 October 2009 - 12:53 PM

I'd do (and have done) those product level redirects with a scripted redirect. Much easier all the way around, especially if you set it up as a little php switch/case app. Having it scripted makes it easier on the server.

The last time I did one of those I wrote a little php script to access each of the two databases and write the code for me. lol.gif Lazy? Maybe. Smart? Definitely. Took me all of 10-15 minutes to figure out the structure of the two db's enough to extract the changing url info and where it need to be pointed. I added in the switch case stuff with a tiny bit of regex so the code would work. Then I simply ran the script, copied the results and had a redirect script that would work for anywhere from 2 to 200,000 product urls. wink1.gif

More than one way to skin a cat, as they say.

#9 Michael-F

Michael-F

    HR 3

  • Active Members
  • PipPipPip
  • 85 posts

Posted 15 October 2009 - 04:32 PM

It's not that impractical. I'd probably just pull all the products from the database and drop them into Excel, then concatenate the redirects.

Probably not the best way to do it, but that's one way with very limited coding knowledge.



#10 adibranch

adibranch

    HR 5

  • Active Members
  • PipPipPipPipPip
  • 332 posts

Posted 16 October 2009 - 03:29 AM

nit picking randy. i did say in my post IF you have to do it manually and couldnt find a common ground between the two links... so i'm not sure why this conversation is going on. huh.gif

#11 Randy

Randy

    Convert Me!

  • Moderator
  • 17,540 posts

Posted 16 October 2009 - 10:51 AM

I just didn't want the original poster to think it couldn't be done adi, that's all. 15,000 doesn't sound like a lot.

Though frankly the category level redirect worked so well with that last time I did it I'm not sure I'd even bother anymore with well established sites. I'm throwing in that last bit because the site I tested it on was well established. No clue if the same sort of thing would work as well for less established sites.

#12 adibranch

adibranch

    HR 5

  • Active Members
  • PipPipPipPipPip
  • 332 posts

Posted 16 October 2009 - 01:02 PM

true.. i dont think it needs to be done on a lot of established sites as the pickup for the new pages will be so fast you shouldn't see a loss of visitors anyway, providing you do a good enough 404 for the dead pages.

#13 Bompa

Bompa

    HR 2

  • Active Members
  • PipPip
  • 23 posts
  • Location:Massachusetts, usa

Posted 23 October 2009 - 11:23 PM

QUOTE(cbp @ Oct 15 2009, 02:03 AM) View Post
Any business model that is dependent on free traffic from a free ranking in a free search engine is destined to fail.



LMFAO

You're saying that if one does not pay for advertising, one is destined to fail?




#14 Randy

Randy

    Convert Me!

  • Moderator
  • 17,540 posts

Posted 24 October 2009 - 09:22 AM

Bompa, you missed the point completely me thinks. Though I'm obviously not cbp, I happen to agree 100% with the statement.

There are a lot more potential traffic channels than just free search driven and paid advertising. In fact there are multiple channels in the paid advertising subset.

Complete or even heavy reliance on any single traffic channel is folly. You need a mixture to build a successful long term business.

#15 torka

torka

    Vintage Babe

  • Moderator
  • 4,580 posts
  • Location:Triangle area, NC, USA, Earth (usually)

Posted 26 October 2009 - 12:59 PM

QUOTE(Bompa @ Oct 24 2009, 12:23 AM) View Post
You're saying that if one does not pay for advertising, one is destined to fail?

Nope, but relying on any single channel -- especially one, such as organic search, over which one has absolutely no control -- is pretty darned risky in my book. I wish I had a dollar for every time somebody's showed up here crying about how they're about to lose everything because they put all their eggs in the organic search basket and never developed any other marketing channels.

As Randy says, there are many other channels to pursue. The choices are not limited to organic search and paid ads. smile.gif

--Torka mf_prop.gif




0 user(s) are reading this topic

0 members, 0 guests, 0 anonymous users

SPAM FREE FORUM!
 
If you are just registering to spam,
don't bother. You will be wasting your
time as your spam will never see the
light of day!