Are you a Google Analytics enthusiast?
More SEO Content
To Breadcrumb Or Not To Breadcrumb
Posted 13 October 2009 - 01:08 PM
Do you know of any recent studies on the worth of breadcrumbs? Any studies showing they are worthless?
Curious what you all think, but mostly, I want hard evidence that would make my editor get over his dislike of them.
Posted 13 October 2009 - 01:30 PM
As far as internal links go, a lot of people are saying that if you've already got one link to a page on a given page (say in your main navigation), then a second link will be ignored by the search engines. My own testing so far indicates that at least Yahoo is counting the second link, but I haven't found that to be true for Google or Bing yet.
But I agree with you. I think it makes a lot of sense to make them part of a site's design, even if only a minority of users make use of them. I feel the same way about site maps (the HTML kind). Somebody's likely to find it useful, so why not do it?
Posted 13 October 2009 - 03:17 PM
The only issues I'm aware of with breadcrumb navigation is that some users get the mistaken impression that the pages listed there are pages they've recently visited, which is often not the case. Especially if they first land somewhere within a site instead of on its home page, or if the site is outfitted with a good site search feature.
The advantages, some of which you've duly pointed out, are numerous. And good breadcrumbs don't take up that much screen space for that to count as a negative. So even for those people who don't use them it's not a negative for them to be part of the picture, as long as the site isn't relying exclusively on breadcrumbs to provide normal navigation.
Though I'm 100% sure it's not instructive because I'm far from a typical 'Net user, I do make use of breadcrumb navigation all the time. Assuming it's provided to me as a way to move around within something I've already narrowed my hunt down to. Though I can tell you I actively avoid using breadcrumb navigation if I'm changing my thought process or what I'm looking for entirely. It's never seemed to be all that useful until I've already narrowed things down fairly significantly.
Posted 14 October 2009 - 03:51 AM
Incredibly helpful little things.. if a visitor doesn't know what they are then you're already fighting a losing battle anyway.
Posted 14 October 2009 - 10:48 AM
In the main navigation there is a link to Home and Product Type, but not a link to the product.
home > product type > specific product > discussion board about product
The URLs are like root.com/discussion-about-product.htm, so there is no directory structure to help a user get back to Specific Product pages.
I feel that even if a user doesn't click on the breadcrumbs, just there visibilty helps users get around.
Anyway, I will keep digging for data, thanks. Erin
Posted 14 October 2009 - 10:51 AM
Posted 14 October 2009 - 11:42 AM
I agree that it's a good idea. But I am in the convincing stage. Frustrating for me.
Posted 14 October 2009 - 02:06 PM
Here's some more recent (2007) information from Jakob Nielsen (Mr. Usability himself). He doesn't offer any hard numbers, but it's a much more positive view (and a stupid pun):
In testing an e-commerce site last month, for example, one user complained: "This is missing a feature to go back to the previous page."
I found this apparent request for a Back button puzzling, since the button was featured prominently in the browser and the person had easily used it earlier in the test session. Also, for six years, it's been an established guideline to avoid duplicating browser functionality in the page design.
It quickly became clear, however, that the user wasn't asking for a duplicate Back button. Elaborating on the previous complaint, she pointed to the place on the page where breadcrumbs typically appear and said she wanted the list of links to higher-level pages.
In other words, the user wanted breadcrumbs. She'd seen them before, but didn't know what they were called, so she asked for them using words that — if taken literally — would have been easily misinterpreted.
Posted 15 October 2009 - 03:05 AM
Some designers/developers have an issue with the relationship between usability and SEO, this is usual a good example to show them to highlight the point that Google looks at the relationship between pages and the navigation of a user from that page.
I'm a big fan of breadcrumbs.
Posted 15 October 2009 - 05:30 AM
Any ideas how to let google know the structure here? My first thought was file structure, but I'm sure citroen don't have a folder called ' Cars - the range '. My next thought is xml sitemaps - is this something I've missed or forgotten about in xml sitemaps? There are definitely a couple of places that I think it would help visitors if I could get the breadcrumbs displayed in the serps.
0 user(s) are reading this topic
0 members, 0 guests, 0 anonymous users