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Corporate Youtube Channel – Beneficial To Site Ranking?


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#1 tommountford

tommountford

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Posted 04 September 2009 - 06:46 AM

Hi all, we are television commercial production company. Our website has many examples of current work as Flash Video (yeah, we know the site is currently lacking in SEO terms and we are working on this). Looking through our logs several hits are from Google searches specifically for ‘client name+tv ad’ or ‘client name+commercial’. It started me thinking whether there could be any off-page benefits to gain from establishing a separate Youtube channel carrying our commercial output, tagged with plenty of appropriate keyphases and watermarked with contact details? Also, what would be the best way to tie this to our main corporate site and funnel any leads back to us?

Just for clarity I need to add that we would be naturally be arranging all music licensing and artist permissions prior to anything going on the channel.

Any observations on how we could make this beneficial would be really appreciated, cheers!

Tom


#2 Jill

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Posted 04 September 2009 - 07:42 AM

It's not something that directly affects rankings, but it will provide indirect benefits that could then help your rankings.

As I "Tweeted" the other day, rather than asking if a given tactic can help rankings, think about whether it can benefit your users. Typically things that benefit them will end the end also benefit your rankings (indirectly).




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