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Posted 18 August 2003 - 09:00 AM
We're told time and again how important the title tag is. But I'm confused by this one. When I type in "my keyword" into Google, the number one site has title "brand name keyword." The second site is "untitled document". And then a bunch of other sites with "my keyword" in the title follow those two. My site is number 10.
How is that happening?
Posted 18 August 2003 - 09:15 AM
Well, first thing is....the title tag is important but it isnt THE most important. You need to have your keyword(s) in your text as well. Don't rely on any 1 tag to get you to #1--sprinkle it around your page (as long as it still makes sense to the reader!).
Do you have ALT tags on your images? Don't try to stuff 'em, make them relevant but this can help with keyword density. How's your description tag looking? This is what usually shows up in the SERPs too. How 'bout a site map? That helps the spiders move around and find all your pages a little easier.
Lastly, content is king. Writing good keyword rich copy will get you movin' on up.
Have you tried a keyword density analyzer? Try this one (you can cut/paste the code you want to analyze):
Hope this helps--good luck!
Posted 18 August 2003 - 10:55 AM
Imagine a 2 sites, ranked 3 and 4. Rank 3 site is called "Untitled Document" with no description, or a vague one. Rank 4 is called "Your Keyword Specialists" and describes itself as the best place to go for all things your keyword. Which would you click on? In your head, you've just ranked number 4 above number 3, regardless of what G has to say about it.
There are (IMHO) 3 types of SE users: Neophyte, Serial Clicker, and Sniper (my terms, though I'm not the first to notice this).
The Neophyte is scared of "breaking something" and is very likely to type in a keyword and trust the first thing that pops up. Often, if they don't find what they are looking for, they don't hit the back arrow, they do a totally different search, or give up.
The Serial Clicker, is a little more confident. They are "sure it's in here somewhere" and typically start with number one and go down the list. Once they are tired of looking, they usually go back to one of the ones they previously went to. This is the online equivalent to window shopping or comparitive shopping.
The 3rd, and most experienced group, are the Snipers. They type in a keyword phrase then look at the results, judging them by what they consider to be most likely to be a good result. They will look at domain names, description, titles, etc. Then they will zero in on the one or 2 that are most likely to give good results. It doesn't matter if they are numbers 4 and 8, or 1 and 2. This group is also likely to be most comfortable at actually *buying* something online.
So your title tag is very important, not only for the SE, but also for the users. Get a great Title and be in the top 10, and you may find yourself clicked on by users more often than those above you. That's the whole point, right?
Posted 18 August 2003 - 12:54 PM
Posted 18 August 2003 - 02:44 PM
Posted 18 August 2003 - 02:58 PM
Posted 19 August 2003 - 11:47 AM
I recommend optimizing for two or three keyword phrases per page, and when you do that, you need to make sure all of those phrases are represented in the Title tag, for best results.
Posted 19 August 2003 - 12:05 PM
The Description metatag is used by other Search Engines so it's always worth doing.
Posted 21 August 2003 - 12:30 AM
I don't think my original question was addressed, so I'll try again.
How does a site with no title end up getting a number 2 ranking for "my keyword." And I'll add more puzzling information to the pot:
It has one paragraph of text and mentions the keyword once.
It's got no alt tags.
It has no keyword or description tags.
Essentially, anything you could do wrong, this site is doing it.
I don't get it.
Posted 21 August 2003 - 12:36 AM
The title is very important, but there are plenty of other factors at work. I think that if a given page is way out ahead of its competition on one of those factors it can jump ahead in the SERPs.