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The Permanence Of 301
Posted 03 August 2009 - 11:04 AM
We are creating a new healthcare section which I want to post at "/healthcare/".
My IT people are saying that the permanent nature of the 301 has rendered the /healthcare/ space completely invisible to Google. They say that Google registers the 301 and never again checks it.
I believe that, if we take the 301 off the server and start linking to content in the /healthcare/ directory, it will start being indexed.
FWIW: there are almost no references to either space within Google now and the /industires/healthcare pages get almost no traffic.
Posted 03 August 2009 - 11:08 AM
But you never know until you try. We can all speculate of course!
Posted 03 August 2009 - 11:23 AM
Like Jill, I'm just speculating, but I can't believe spiders would refuse to check a new URL that you linked to just because they've been told in the past that some specific item they already know about is no longer at that location.
Posted 03 August 2009 - 11:39 AM
So far, I've never had any problems with the new sites getting indexed even if they were 301'd for many years.
Posted 03 August 2009 - 11:44 AM
Posted 03 August 2009 - 12:56 PM
I've done this kind of thing countless times, often redirecting / to /store/ or /shop/ when a new shopping cart gets put into place, then taking it back to / a year or two later when the cart changes yet again. I've never seen any ill effect whatsoever.
In other words, permanent 301 redirects are only permanent when they're in place, so aren't really permanent at all.
Posted 04 August 2009 - 01:18 PM
Posted 05 August 2009 - 02:37 AM
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