QUOTE(adibranch @ Jul 25 2009, 10:22 AM)
its a reasonably competitve term as strapping machines are something which nearly every industry uses in some way. Strapping machine and strapping machines reports 14,000 and 8,000 global respectively in adwords kw tool, which isnt a bad figure, yet strangely it only sends 20-30 people a month to my site from google, despite it being placed either 1,2 or 3 in the serps (i've got first once, i promptly lost it).
But i do agree that as a term gets more competitive, having it in the domain seems to become less and less a contributing factor.
I'm assuming you are currently the #3 result on google.co.uk for strapping machines. If not, I'm probably not looking at your site at all.
I see 0 outside links going to your Strapping Machines page. Your main page doesn't have "Strapping Machines" in the title or H1 - only the H2. Do any of the links going to your main page have "Strapping Machines" in the anchor text?
The site that's beating you at least has "Strapping Machines" in the title. That's probably why you're losing for that specific term.
It doesn't look like there's much SEO going on for that term at all - it's not really competitive.