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Deciding How Competitive You Can Go
Posted 10 August 2009 - 11:06 AM
Posted 10 August 2009 - 11:15 AM
How competitive you can or should go depends a good deal on the experience level and skill of the optimizer. It's obvious to say, but too often forgotten. Simply put, what works for someone who has been doing this stuff for years isn't necessarily the same thing someone brand new to SEO should be focusing on.
Someone who is just starting out is going to get a lot more positive movement from longer tail, less competitive phrases that still convert lookers into buyers. Those just starting out will likely become distressed if they target only competitive phrases because they just don't yet have the necessary skills and knowledge to achieve a top 10 ranking for those more competitive phrases with a brand new site.
By the same token those who have been doing this stuff for awhile can open things up a bit more and target some of those more competitive phrases and achieve a decent ranking that draws converting traffic. That's not to say they shouldn't still target the longer tail phrases, just that they won't become upset at seeing no movement on the more competitive phrases because they have a lot more knowledge to lean on.
For myself I don't totally disregard the more competitive phrases. I still target them. But I also target the less competitive phrases, partly because they're easier to rank with quickly and partly because I know from experience they convert very well. But whenever I've counselled someone new to SEO I always advise they start with the less competitive phrases so they get some returns early on. Leaving those more competitive phrases for somewhere down the road when they have more experience and their web site is better established.
Posted 15 August 2009 - 06:41 AM
Posted 24 August 2009 - 09:20 AM
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