4 replies to this topic

[PVMAA]

Hi:

My new client sells a product line that he refers to as one word, but per Google Analytics, much more search activity takes place on the word broken into 2 parts, ie:

he says "productline"
Google says people search far more for "product line"

BUT! while there's about 3x more searching going on for "product line", there still is substantial search happening for "productline" too.

When creating the Page Title Tags (attributes) as well as descriptive content, is there a reasonable way to use both variations without appearing to be making mistakes?

(If this has been addressed elsewhere, sorry! I couldn't think how to search for this question.)

Thanks!

[Jill]

When creating the Page Title Tags (attributes)

Do you mean Title tags, or link title attributes? The latter does not get indexed by Google.

In terms of how to use both forms of the words I typically recommend choosing one specific page of the site to target the lesser searched upon word, but not mix both forms on any one page.

[PVMAA]

Hi Jill:

I mean the Title Tags.

Thanks for the input - though I can't quite see how to do what you're suggesting. It's 2 ways of saying the same thing, the text would be the same, the products discussed the same - how create a different page?

[Jill]

Well you can't have 2 different forms of one word on one page or it looks like a typo or you just don't know how to say it.

Surely, there's some other page of the site that can focus on the other spelling?

[copywriter]

I agree with Jill. Using a misspelling and a correct spelling on the same page looks like a mistake. The people who use the misspelling of "productline" will think you're making a mistake and so will the people using the correct spelling of "product line."

In the copy, some writers will do something like "Our blue suede shoe product line (often referred to as a productline) is 100% organic brushed wool........." But I, personally, have never cared for that approach. That won't help you in the title tag anyway.