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Duplicate Meta Tags For Keywords And Description
Posted 06 July 2009 - 05:09 AM
I am embarrassed to admit that I did not do my homework when it came to optimizing the meta keywords and description tags. I am using Coldfusion includes to make site changes on the fly. Right now I have a website with about 3,500 pages plus a forums. Some of the site (30-50%) of it has the same two meta tags for keywords and descriptions.
What I am trying to figure out is whether to go back over the next month or so and update the duplicate tags to more current and relevant data starting with my most critical content areas....or.....should I (because I'm hearing that meta tags are not important as much anymore) just simply use my Dreamweaver and do a "search and replace" to very quickly remove the duplicate meta tags and re-upload the files to my site in say 10 minutes?
One of my main competitors is a very large site that ranks in the top spots for my major keywords and they do not even use the meta description and keyword tags on their pages. I do not want to incur a possible penalty or filter in the search engines because of this this meta tag oversight.
What do you think I should do and why?
Thank you in advance for your help.
Posted 06 July 2009 - 06:39 AM
Posted 06 July 2009 - 08:51 AM
Posted 06 July 2009 - 12:59 PM
Thank you again for your answers and I look for word to posting on this forum as I work on my ministry site.
Posted 07 July 2009 - 08:11 AM
The meta description is not that important from a ranking perspective. However, it is very important from a marketing aspect. This is your messaging to searchers regarding your relevancy to their search query (i.e., This is where you tell searches your site has what the are looking for).
Keep in mind that SEM is Search Engine Marketing, and getting ranked is only part of it. High rankings won't matter if people don't click through to your site.
Posted 07 July 2009 - 11:38 AM
Practice for what?
Posted 07 July 2009 - 12:47 PM
It is good practice to have a list of SEO tactics/tricks (e.g., writing individual page titles and meta descriptions - or filling in meta keywords) and implement with them on a consistent basis. Completing the full range of tactics, instead of tactics here-and-there, will help make people better SEO practitioners and get the most out of SEO.
I am talking more about developing good work practices than the tactic itself.
Posted 08 July 2009 - 09:13 AM
Keywords, never really bothered with them, but the description title combo can massiveley influence clickthrough, we saw this for a term where we were getting all the traffic at #3 because the correct result at #1 was badly optimised in terms for clickthrough (data from Hitwise) the websites were both government, but one was optimised.
Posted 03 September 2009 - 01:58 PM
I don't want to stray from the subject but what is DMOZ and how does it connect to search engine listings?
I've been wondering about the use of keyword meta tags as well, so this thread is particularly interesting to me. I've heard by some sources that adding keywords and terms to your keyword meta tag that aren't in your content is bad. However, I've also heard the flip side that you should use the keyword meta tag to add keywords that aren't in your content that are related to the subject of the page i.e. misspellings, synonyms, etc. Is there a definite answer to this or am I going to keep hearing both sides?
Posted 03 September 2009 - 03:23 PM
re: Meta Keywords tags - What you put in them or don't put in them won't matter at all where Google is concerned. They haven't used the info in that particular tag for many, many years. Probably because people used it to spam them to death back in the 90's and ever since.
Yahoo and all the rest may still at least look at the info in the meta keyword tag. But it's not a major ranking factor by any stretch of the imagination. Many, myself included, don't even use the tag anymore. Well, except to have fun with competitors who don't know any better sometimes. And even then it won't contain any real keyword phrases I'm targeting.
Posted 07 September 2009 - 08:56 AM
Posted 08 September 2009 - 02:45 PM
Posted 08 September 2009 - 03:38 PM
That blows my mind. Seriously.
Posted 22 September 2009 - 06:35 AM
I haven't had a chance to watch it myself yet but thought it could help clear things up as it's coming from Google themselves.
Posted 23 September 2009 - 12:13 PM
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