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Do Most People Search Broad Or Exact
Posted 03 July 2009 - 01:32 PM
Do most people search with or without quotes? Exact match (with quotes) or Broad match (without quotes). I'm trying to make some keyword choices based on the size of the results market so it's important to know that.
Posted 03 July 2009 - 02:36 PM
Plus out of all of the groups I've had over to do in person studies and surveys this is one of those things I've always included in my analysis. We ask them to search for a certain type of product, service or information. (Verbally, so they don't just type what's on the page.) Then we collect what they've typed in to try and find something appropriate. Out of all of those searches will literally thousands of test subjects less than 1% have ever used quotes to do an exact match. And even those didn't start out that way. It was usually the 3rd or 4th search for the same general thing.
Posted 03 July 2009 - 03:39 PM
But I grant you that I am in the minority, probably the miniscule part of the minority!
Posted 03 July 2009 - 04:36 PM
Turns out virtually no normal searchers use it from everything I can tell. I suspect because most don't even know you can do it, since the occasional times I know enough about what I'm looking for and use exact match the quality of the SERP improves tremendously.
Posted 04 July 2009 - 10:24 AM
Statistically meaning that if we take up 2 of those "irregular" search types, then there are more "regular" people out there who behave (perhaps) and search normally. Which boat does Jill fall in?
Posted 04 July 2009 - 10:49 AM
I do both too.
I think more experienced searchers do, because it's easier to find what you're looking for. I can pretty much find anything on Google if it exists, where sometimes others come up empty.
Posted 04 July 2009 - 03:05 PM
I believe the phrase is Power Users.
Though of course that doesn't mean we're not abnormal. I freely admit and revel in being a bit off from the norm.
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