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Best Keywords For New Book
Posted 18 June 2009 - 10:03 AM
Posted 18 June 2009 - 10:23 AM
Assuming you know who makes up your target market, and it sounds like you may have that important base covered already, try to put yourself in their shoes. If you were to put on your I'm An Buyer hat as an author interested in publishing a book (and is it a book or ebook? Those will lead to different keyword sets probably) and tapping into Social Networking as a traffic channel, what phrases would you use to search for the information?
And try to think of it in two ways since generally people are searching with one of two mindsets. There is the group that are basically looking for information and probably aren't quite ready to buy yet. They're in information collection mode. These are the folks who, as a very general rule, tend to search on broader, less targeted search terms. Understand though that if you're trying to sell them something it's going to be a higher hill to climb.
Then there are the other searchers who realize they have a problem that needs a solution, and has already come to the conclusion that it may cost them a few bucks to get the solution that'll make it all better. They're already in buyer mode, but having already done some research have a better grasp on exactly what they're looking for in a solution to their problem. These folks will, again a very general rule, search for considerably more targeted phrases. These phrases normally won't pull nearly as much traffic as the more general phrases, but if you track sales conversion you'll likely see they convert faaaaaaaaaar more often. Partly because you've done a good job with your site and its pitch, partly because they were already in a buying frame of mind before they ever hit your site.
When I do my keyword research for a new project I try to include some of each. One set usually brings more traffic, which can of course lead to sales, and the other set naturally leads to more sales but usually less traffic. I do actually break them down into those I think the Info/Researchers are going to use more and those Buyers are going to use more. Then I track everything from there and adjust as necessary.
Posted 19 June 2009 - 04:19 AM
I'm an author and I have searched for pages on social networking for authoring. I started by searching for "social networking", not "write a book". My thinking was that social networking for authors is likely to be similar to general social networking, while "write a book" will return all sorts of things with social networking information hardly likely to make an appearance.
Posted 19 June 2009 - 10:00 AM
That's the first buyers type of longer tail phrase that jumped into my head when I read the original post.
There are a whole slew of them along that line of thought, all of which also target the more general phrases.
Posted 19 June 2009 - 01:38 PM
But your suggestions are, of course, superb Randy!
To get into those long tail keywords you might need the full Wordtracker tool or similar. I used to do that kind of thing a lot, but then I realised it wasn't so difficult to do well with mid-tail keywords or even some of those that are right up next to the .. er.. back. Still by starting at the end of the tail you can build up confidence.
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