Jump to content

  • Log in with Facebook Log in with Twitter Log In with Google      Sign In   
  • Create Account

Subscribe to HRA Now!


Are you a Google Analytics enthusiast?

Share and download Custom Google Analytics Reports, dashboards and advanced segments--for FREE! 




From the folks who brought you High Rankings!


Poor Performance On Google For Flash Site?

  • Please log in to reply
1 reply to this topic

#1 apokrisis


    HR 1

  • Members
  • Pip
  • 1 posts

Posted 17 June 2009 - 04:05 PM

Hi All - I have a client who has built a pure Flash site, and we are trying to promote via AdWords. We shifted some keywords from an existing, established campaign to a new campaign for this site. The performance for the same terms has been much, much worse.

We spent time with a Google AdWords Specialist to diagnose the problem with the campaign. Google Specialists could find nothing wrong. The Specialist conferred with a couple of colleagues as well & could not explain the poor performance for the campaign. The CPC is over double it was for the previous campaign, CTR is a fraction of previous campaign. The ad quality scores are actually good. She said the flash format can impact quality scores, but in this case, that doesn't seem to be the case.

Has anyone had a similar experience to this? We really want to pinpoint some factors to share with the client, and anyone else with a similar situation can share, I'd really appreciate it. Thanks! Kristen

#2 qwerty


    HR 10

  • Moderator
  • 8,695 posts
  • Location:Somerville, MA

Posted 17 June 2009 - 04:29 PM

I'm no expert when it comes to PPC, but if the CTR is down, I can't see how that has anything to do with the fact that the site is Flash. People who don't click through aren't going to know that.

Is it possible that, on the site you're comparing this one with, return visitors were navigating to the site via your PPC ads, and that the Flash site has content/usability issues that cause a decrease in return visits, including those who would have come back by running the same searches and clicking the ads?

0 user(s) are reading this topic

0 members, 0 guests, 0 anonymous users

We are now a read-only forum.
No new posts or registrations allowed.