New flash tutorial online showing how to adjust match types between "broad," "phrase," and "standard".
http://www.content.o...ac/ba/mtt.jhtml
The big highlights of the tutorial are:
- you can bid separate amounts for each match type (on the same keyword.)
- the DTC now shows an estimated amount of traffic for each
- you are limited to 15 negative terms
- the negative match tool gives example phrases that you can point and click to add to your "non-match" list
Overall, it looks like the complexity of Overture just increased by 10X!
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New Tutorial For Overture Match Options
Started by
Vertster
, Aug 17 2003 10:53 PM
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#1
Vertster
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Posted 17 August 2003 - 10:53 PM
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