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Right Website, Wrong Keywords
Posted 10 June 2009 - 12:21 PM
Posted 10 June 2009 - 12:30 PM
Posted 10 June 2009 - 01:42 PM
Unless you really, really, really despise the domain name you have and think you will keel over from sheer hatred if you have to look at it in your URLs for even one more day...
And if you do find it necessary to migrate to a new domain name:
- Make sure you 301 redirect your old pages to the new.
- And this time, register a non-keyworded, brandable domain. (Maybe your business name? Maybe some made-up word you can brand however you like, like Exxon or Accenture or Google?) That way, should you discover even better keywords in the future, you won't face this dilemma again.
Yet another reason why so-called "keyword rich" domains probably aren't such a good idea.
Posted 10 June 2009 - 03:16 PM
Posted 10 June 2009 - 03:51 PM
Seriously though, I hear ya draft. Some places really aren't too friendly. Which is really odd considering most of those haven't yet even made the effort to put together something like the HRF [url=http://www.highrankings.com/forum/index.php/topic/833-tips-for-new-seos/]Tips for Newbies[/url] to point new folks to cover the fundamentals.
Posted 11 June 2009 - 03:08 AM
You sound a bit overly certain of that Torka.
There's only average agreement on this between the 37 experts on the SEOmoz ranking factors page.
I take "average agreement" to mean "don't make a big painful change." So I wouldn't change the domain name. Unless i could get an exact match on a big keyword:
Aaron Wall: "If the domain name is an exact match I believe it is strongly weighted because it might be a sign of a navigational query. Plus having an exact match domain means they were either early to their topic (and thus perhaps a topical leader), or they may have paid a domainer nosebleed prices for the domain."
You *can* get an exact match in your url, e.g. for red widgets you could have redwidgets.html or red-widgets.html or red_widgets.html \widgets\red.html or ... you get the idea. It does not matter at all which of these you have.
So I would create new pages with the keywords in your url. Keep the old ones and link to the new ones from them, then the new pages will get added link juice.
Posted 11 June 2009 - 06:36 AM
What do I mean by all of the above babbling? Let's take the example of this site, highrankings.com. I and I am sure many others have linked to this site by using something like
People looking from the outside in, without taking these sort of links/anchor text examples would immediately think the domain name is the key. When in fact it's probably all of those links with natural language anchor text using her brand having an impact.
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