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Click Throughs Affect Rank?
Posted 17 August 2003 - 05:43 PM
I was wondering, if ten people did a search on a phrase like "best widgets", and there were two pages exactly the same but one was clicked on 8 times by the searchers and the other was clicked on 2 times. Will the page that people have clicked on more, rank higher? Does Google track which pages people click on more for individual key phrases? (sorta like in Adwords?)
Posted 17 August 2003 - 05:52 PM
So most likely, they do track a limited subset of clicks, and possibly use that information in their ranking algorithm.
Posted 17 August 2003 - 10:31 PM
Seems to me that if the use of clicks were included in the Google algo then it would have to be done for everyone or the results would be skewed.
I would be very surprised if clicks are a part of the algo.
Posted 17 August 2003 - 10:39 PM
I've heard rumors that they track the clicks of people using the toolbar, as Alexa does, but even that seems highly unlikely to me.
Posted 18 August 2003 - 12:56 AM
You can check by doing a search, right click on a link, select copy shortcut and see what the link says.
Google don't track clickthroughs, so click throughs can't be a part of their algorithm (if you are lucky, you might get a Google tracked URL, as Google do spot checks of their SERPs).
AltaVista do use clickthroughs as part of their algo, and so might, and I stress might, any other Search Engine that tracks click throughs.
Posted 19 August 2003 - 11:58 AM
And I do believe that they could do this with a certain percentage of the population (not all) and use that information for their algo. Just like anything, you can measure using a subset and it can be highly accurate.
Look at the Nielson ratings, for instance.
Posted 19 August 2003 - 08:43 PM
Yeh, I mentioned that. But would they use this data as part of a ranking algorithm? Maybe. Probably not, IMHO. It would be pretty simple to spoof, and Google is pretty savvy about stopping undue influence.
PHP, sometimes Google does use tracking links. Which is what I was talking about.
I was always under the impression that Google tracked URLs more as a means of checking customer satisfaction, i.e. how many people click through to page two of the SERPs? Is this increasing or decreasing? That sort of random sampling. Could be wrong, and like the voting buttons on the toolbar, no one knows what they use them for, so all speculation is valid.
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