Are you a Google Analytics enthusiast?
More SEO Content
Multiple Links Within Site
Posted 24 February 2004 - 11:42 PM
My company is planning on adding up to 90 links at the bottom of its index page. These links will point to other pages within our site with pretty much the same content, the only exception is that they'll be modified to reflect a geographic area (Dallas, Houston, Atlanta, etc.).
I'm concerned that what's being done here is a misinterpretation of "link popularity" and more likely be considered spam by SEs.
Can someone please let me know if this is the proper way to get noticed by SEs, or if this will hurt us?
Posted 25 February 2004 - 12:51 AM
90 links on your home page? Doesn't sound very usable to me.
Why not create some sort of directory within your site for your users to find all those other sites?
A bunch of links pointing to similar content isn't helpful to your users or the search engines.
Posted 25 February 2004 - 09:42 AM
It would be better to place all those links in a site map and then link to the site map from the home page. 90 links at the bottom of your home page may not necessarily be considered spam by search engines but it sure will look spammy to your visitors.
Posted 25 February 2004 - 12:23 PM
If you go to www.aptratings.com, you'll note way down at the bottom the type of links I was talking about. Two things that worry me here:
1) The links are way down below the fold, so I immediately thought it was more for SEs rather than users because if it was important for users they would have brought it higher up the page. So I'm thinking spam.
2) You'll also note "apartments" listed in every link. While I know having keywords repeated in a site is recommended, I also heard that it can work against you if you repeat them too much. True, "too much" is a relative term, but I think we can agree that the number of times you see "apartments" on this particular page is headed in that direction.
So would this information change anyone's response or am I misinterpreting what's going on here? Your advice is very much appreciated.
Posted 25 February 2004 - 12:33 PM
However on the other side of the coin if you do remove them from the bottom of every page, you could lose some internal link popularity.
When you said "your company is planning on adding up to 90 links at the bottom of its index page..." what you really mean is it is already done so. Therefore I would ask you how well does the site rank in the search engines and how is traffic and conversions? If they are good, then why fix something that isn't broke.
I wouldn't think Google would penalize the site as there are many sites doing similar things and as far as near duplicate content, i am not seeing that on each page, rather a similar template style.
I wouldn't recommend this technique if you didn't already have it in place but if your site is doing well, why mess with it?
Posted 25 February 2004 - 01:03 PM
I'll keep an eye on what transpires once we implement similar links.
Posted 27 February 2004 - 06:02 AM
It doesn't affect rankings as far as I know. In fact I think it helps.
Let's say you have a page with a title of "Chigago apartments" and you have a link at the bottom of your pages saying Chicago apartments. This helps in search engines. Having a link to a page with the same title as the link is important.
I have a brand new site on the internet (less than two months old) and the links at the bottom DO get used a lot. If the information on the pages and the links at the bottom are relevant to what you are offering then people will use them.
Common sense tells me that people can reach every page of your site from any other page and that makes life easier in my eyes.
I have seen a lot of high ranking sites using the method.
0 user(s) are reading this topic
0 members, 0 guests, 0 anonymous users