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Is Long Tail Really Long Tail
Posted 29 May 2009 - 06:54 PM
I was wondering if some long tail KWD's by nature are really main KWD's
And also if it is influenced by the education level of your surfer and your target audience.
Don't get me wrong , I don't mean to call anyone stupid by that comment.
But people use SE's in different ways depending on their computer literacy and undertstanding of words and how computers work.
As people's experience and exsposure to technology evolves, does also the way in in which they use a search engine, thus by nature instead of trying to be generic and enter single or double words as a search term, we become more defined in our overall search and use more detailed and precice search terms, hence moving away from the concept of keywords to keyphrases! and in some way seing keyphrases as main keywords, which used to be old school longtails!
So does sometimes concentratring on the longtails draw more visitors, nowadays, than you would actually think?
Does an SE evolve, the searcher, both, or is it all relative?
Posted 29 May 2009 - 08:19 PM
The only analogy I can think of at the moment is the 'sales funnel' concept, or perhaps the educational aspect of the consultative sales process.
Posted 30 May 2009 - 09:04 AM
Long tail doesn't mean many words in the phrase, it means keyword phrases that don't bring a lot of traffic in their own right, but in aggregate (all the various ones you get traffic for) they add up to a lot.
Posted 30 May 2009 - 12:30 PM
Users of G used to scan the whole page maybe go to page 2.
Now they hardly go past line 3.
The inference being that G is not the problem but rather it is the user where the keyphrase could be improved.
Searchers now use the concept of long tail where they understand the right phrase gives the right result no matter how obscure.
The expect G to deliver the exact tail niche/answer if they have the right phrase.
Posted 31 May 2009 - 04:22 AM
Because people anjd the SE's have evoloved since the internet and 'search', more people use multiple words, my intial thought of what 'long tail' keyphrases were.
But you're saying a single word can be a long tail depending on quantity of searches, not the number of words in the search.
You see this phenomenon when you look at the KWD's in your GOAN, sometimes you do wonder A ) how they found your site with the specific search and B ) what on earth did they type that phrase for?
Posted 31 May 2009 - 08:52 AM
Yes. At least as far as my understanding of what the phrase "long tail" actually means. And it's used for much more than just keyword phrases, it is a phrase that is also used outside of SEO. (Aka Chris Anderson's book about the Long Tail isn't about SEO).
Posted 01 June 2009 - 04:41 AM
Posted 01 June 2009 - 05:20 AM
As in Amazon.com - half their sales are from books that aren't bestsellers or in book charts (or something like that). It's the broad selection of low-volume goods that most people buy.
I tried to think of another analogy to do with Coca-Cola and all the different variants of Coca-Cola, but it didn't quite work out.
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