Are you a Google Analytics enthusiast?
More SEO Content
Ecommerce Site Search Tip
Posted 13 May 2009 - 04:17 PM
Posted 19 May 2009 - 09:06 AM
But, how do you know its helped customers find your products? what research have you done? My concern is, are you sacrificing usability for gimmick. Ie, if i use a search on many sites, the suggestions are sometimes more of a hinderance than a help. It distracts me, i have to move my hand back to the mouse, i waste time loking through suggestions. If i'd just carried on typing without these suggestions, i'd already have my results in front of me..
Sometimes, too much info is bad. So, maybe i'm still not sure about the effectiveness of these. I also assume they're fairly heavy on sql requests, unless they're cached?
Posted 19 May 2009 - 02:21 PM
Bottom-line is we're making more sales and not having to answer as many customer questions (win/win). Also, this feature has been implemented for a little more than three months and not a single email (or phone call) from customers complaining about the auto-complete feature. And, the emails saying, "Wow, you have a very cool site, blah, blah, blah." are appearing more often. Our site is not a cool hip site either. It's a down and dirty selling machine with no bells ringing or whistles tooting.
Posted 20 May 2009 - 05:03 AM
Its interesting how many customers use the search box as against the menu. I recently guineapigged a site with a small handful of friends to see how easy it was to find a product they wanted. To my amazement most of them went straight to the search box and bypassed the menu... I rarely use search boxes so i was quite suprised !
Posted 20 May 2009 - 05:19 AM
Though i can see how it might help a customer find a product, who for some reason isn't capable of using the search facility?
annoying gimick or helpful tool, i guess it's a matter of opinion, but you can't argue with your stats.
However, do you not wonder how come you get so many idiots to your site who are incapable of searching or finding the product they want without this tool?
makes you wonder how they turned the computer on and found your website in the first place!
Posted 20 May 2009 - 06:12 AM
Of course in an ideal world we'd all have good landing pages, and no need for a search
Posted 20 May 2009 - 06:35 AM
But I know i'm in the minority as BBCoach's stats clearly show!
Posted 20 May 2009 - 07:16 AM
I love autocomplete, especially when it comes from the product listings - take a look at "zuggest" http://labs.adobe.co...gestSample.html as an example ...
I am dyslexic, (which anyone who reads my blogs / forum posts / tweets can tell!) and as product names are often wierd I think it is awesome for me, and whilst occasionally Autocomplete has annoyed me (Nestoria.co.uk - mashup) it generally works well for me like the Aria.co.uk website)
I think it is unfair to suggest that people turn to internal search because the site nav is wrong (or even to down play the importance of site search), typically people who go to a site and immediately search are likely to buy, I prefer to search than try navigating - thinking of all the things I have or tried to buy recently I searched sites for each of them (assuming they aren't some wierd niche site) - IPOD DOCK, 1TB NAS, ....
Yes, in site search is one of theee most undervalued and under developed technologies in ecommerce sites!
Good post BBCoach ... I am interested in one thing, which analytics package did you use ? I typically use GA, but you can only do what your talking about with GA with some intelligent customisation....
Posted 20 May 2009 - 07:23 AM
Posted 20 May 2009 - 08:18 AM
It's purely a guess on my part, but I have a hunch this might be an important factor in how well it's being received right out of the box.
IMO it's always a good idea when starting something new to at least try to model it (visually, if not on the back end) after something people are already used to. Simply because of previous conditioning it makes a tool easier for people to use, meaning they'll use it more often.
Posted 20 May 2009 - 08:29 AM
Very true, if people are familiar with something, it makes it easier for them to use it.
hmm, but doesn't familiarity breed contempt?
Posted 20 May 2009 - 08:30 AM
on one of my sites with 13,000 visitors a month, 460 searches were made within a given month (about 4%)
On another site, also approaching 13000 visitors but different product types, (and with better navigation) only 136 searches were made. (1%)
interesting.. thought it would be higher, but its not quite enough to convince me that an ajax search suggest will turn sales around.
Edited by adibranch, 20 May 2009 - 08:47 AM.
Posted 20 May 2009 - 09:04 AM
I had something similar happen with one of my sites when I first added a search tool to it. The search tool has it's own page, but is also available as a simple search box from every page on the site. It was originally placed along the right edge, just below the abbreviated top nav section on a white background. The search form itself had a light green background.
I tested its placement on the page to see which would get it used more, testing the original upper right position against being at the top of the more robust, light blue left nav block (sort of in the way, but it got noticed and used more often) and also against a top left laying on top placement on top of the darker blue logo graphic. The left nav placement got it used more, but it was close between that placement and the top left placement. I liked the top left on-the-logo placement better, so since it was close I put it there. The light green form background seemed to pop better there to my eye, plus it was easier to tell people where to find it if someone wrote or called in looking for something.
I'm not saying this location would work for everyone, so you'll want to test it with your design/layout. Especially if you want to make your site search a focus.
re: Windows 7 ... I got a good laugh about that one the other day when I heard they were going to have it out by Christmas 09. I guess Vista really was as bad as everybody said it was before it was even released. I'm glad I decided to skip that one!
Posted 20 May 2009 - 09:09 AM
Posted 20 May 2009 - 09:16 AM
0 user(s) are reading this topic
0 members, 0 guests, 0 anonymous users