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Local Serps For Non-local Query

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#1 zephyr


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Posted 01 May 2009 - 01:01 PM

Searched forum - didn't see where this was discussed
Matt McGee had article 4/1 on SE Land re: local results showing for generic queries.
(title: Google showing local results on non-local queries)
Based on searchers' IP address, G serps include local and even local maps.
I even see this happening using advanced search & targeting results.
Am I missing something, or is that G giving way-off-base results for a targeted query?
On the other hand, as he states, great for local biz wanting more results for less SEO!

#2 Randy


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Posted 01 May 2009 - 01:42 PM

They've been doing that for some time now. Months and months. It's part of their personalization push. And the personalization gets more and more pronounced as you continue to search if you allow Google to build a search history on you.

I do see it a lot more for sales types of queries, as opposed to info types of queries. I suppose that's under the theory that info can be had just as easily from anywhere, but you're not going to drive 2,000 miles to pick up some item. I see it a lot more in Adwords ads too, as compared to organic listings.

#3 zephyr


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Posted 01 May 2009 - 10:26 PM

As you say, R, results differ for sales or info. Try oil change vs change oil.
Even without personalization, IP locating lets G do local targeting for serps, not just AdWords.

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