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Master In This Industry ?


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4 replies to this topic

#1 T.N

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Posted 25 April 2009 - 12:57 PM

Dears,

do anyone have an idea about any possible master degree in the field of SEO ? what are suggested topics for such academic degree?

#2 Randy

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Posted 25 April 2009 - 02:19 PM

When I last checked looking for any accredited college offering any type of degree for SEO's there weren't any. Of course that's bound to change sooner or later, though I'd be willing to be the first dozen tries get it all wrong. giggle.gif I did hear a couple months ago that there were some uni's that were starting to have at least courses re marketing on the web, but they weren't full-blown degrees.

IMHO you'd have to have a course that incorporates elements from web (at least html) design, graphic design, marketing, creative writing and a good dose of mathematics focusing on analytics. That's to start. You'd also of course need something of search engine theory or at the very least a history of the search engines and the web in general.

The biggest hurdle as I see it is going to be to find someone in the education field who has enough knowledge to set some curriculum. Not necessarily to even teach the class, but to develop the curriculum. The reason I say that is I know of a group of community colleges in the area here who wanted to include some SEO elements to their web design/development courses in which they award associates degrees. About half of their students go on to a 4 year college and about half go right into the workforce. Those going into the workforce needed the info because prospective employers were asking for it, so the community/vo-tech schools wanted to do it.

I met with them all a half dozen times and we ended up having to develop the curriculum. There was simply nothing out there, so I basically had to write it from scratch. And even that just scratched the surface because it was being fit into another main degree. I taught that part of the class as a guest lecturer for the first couple of years until the normal teacher could get all of the basics down pat. I don't do the teaching thing anymore, thank goodness, though I do still get the occasional question sent to me from the teacher. Kids ask the darnedest things yanno. lol.gif

The moral being that the curriculum just isn't there yet, not for a 4 year degree and certainly not for a masters degree. Granted though, for a 4 year bachelors type of degree a lot of it could be pulled from other areas that already have developed curriculum. In a lot of ways it's not all that different from offline marketing. Or at least a lot of the same theories and processes carry over. Same for analytics and web design/dev.

We've discussed this prospect a couple of times before 'round here so you may find those by doing a forum search for others opinions.

#3 harpsound

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Posted 25 April 2009 - 04:28 PM

In the old economy you need a piece of paper first.

In the new economy you need the ability set required.
To acquire & maintain that ability set you need to self teach constantly.
The piece of paper becomes stale almost immediately.

I am unsure how a 4 year degree promotes SEO ability acquisition well.
It attracts a particular type of student who has the expectation of being given data, techniques etc.

Very little is simply given to you in SEO.
It is more of a collaberative sharing process to get up to speed.
Witness the prof apprenticing to Randy.
This stuff does not simply come out of books.
The field is too fluid.

I would seriously look at creating your own self directed curriculum and apprentice with professionals as required.
Your masters comes through internet literacy/currency and not as a defined format
This more suits the learning style that you need to cultivate anyway.

I described myself as an internet amateur the other day.
I was asked - "do you make your living at it?"
I said "Yes"
Then you are a professional was the response.

Different rules in the new economy.
Results count - not paper.

S

#4 Nueromancer

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Posted 24 August 2009 - 10:29 AM

QUOTE(T.N @ Apr 25 2009, 06:57 PM) View Post
Dears,

do anyone have an idea about any possible master degree in the field of SEO ? what are suggested topics for such academic degree?


Not sure its developed enough or if it ever will be - also its very much a hands on specialisation and ime not sure what a bit of paper is going to do. And for a Masters you would be expected do some origional reserch.

I am toying with the idea of doing an OU Degree /Masters and picking my units so that I can get to grips with the mathamatics that underly things like semantic web and search engine algorithms. (hmm maybe i ought to ask Matt C what units to take)

QUOTE(harpsound @ Apr 25 2009, 10:28 PM) View Post
In the old economy you need a piece of paper first.

In the new economy you need the ability set required.
To acquire & maintain that ability set you need to self teach constantly.
The piece of paper becomes stale almost immediately.


Try getting a Job at Google without going to the right Uni's or thesae GPA thingys they seem to obsess about :-)

an Certainly in teh UK any post grad is suposed to have some element of rsearch - a 4 year degree I think is what the US requres for you to get a Honours

#5 Michael-F

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Posted 03 September 2009 - 01:51 PM

I'd imagine any kind of course would have to focus less on specific techniques and more on the overarching theories behind good web design.

Any specific method you try to teach could very well be rendered obsolete the day after finishing the class. The only way I can see an SEO class working and staying current would be by having it be part of a larger web design/marketing degree - SEO is one piece of a puzzle, and it's not really going to work very well for someone who doesn't understand the other factors that go into making a good website.

Any class that doesn't focus a lot on factors like good content and usability would probably produce a lot of the "bad" SEO specialists. It'd be great to teach people things like site structure, keyword research and good title tags, but I doubt you'd have enough material to go through to create an entire masters degree unless you fill it with the "tricks" that may be here today and gone tomorrow.




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