1 reply to this topic

[Jill]

Avinash Kaushik writes:

"Even though we should not obsess about conversion rate we do. Mostly because short term goals drive a lot of what we do and if you are selling something on your website then it only seems to make logical sense that we measure conversion rate and get it up as high as we can as fast as we can. Another reason is that we over estimate what is possible."

This is a really great article full of good tips regarding measuring conversions.

Measure the Real Conversion Rate & 'Opportunity Pie'

[Bradley]

Classic Avinash.

That article really puts into perspective that optimizing for user needs and intent does a lot more for budging CR over the long-term than obsessing over short-term goals and business-centric thinking.