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Keyword Prominence


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4 replies to this topic

#1 BeantownSEO

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Posted 21 April 2009 - 02:03 PM

I've been reading a lot about and have been hearing a lot about keyword prominence, and more specifically, placing keywords at the beginning of the page and how that is important for search engine crawlers in to order place more importance and relevance on the keyword phrases in question. From what I gather, the general assumption is that the higher up you place the phrase in the body content, the greater the signal to the search engines of the phrase and the page's importance in relation to the phrase.

Does anyone have any thoughts on this? I find it difficult to believe that the higher up you place a keyword on the page is of great benefit to ranking. I am not discussing page layout and infrmation scent and all of that other stuff as it relates to the reader, but strictly speaking about the importance search engines would place on the phrase if it is higher up in the body? I have heard of companies nailing this down to a science, where the keyword must be placed at the top, in the top paragraph this many times, etc., and was curious as to what others thought? Is there a benefit to this, or is using the phrases strategically throughout the piece of content naturally make more sense, as I think it would?

#2 Jill

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Posted 21 April 2009 - 02:56 PM

QUOTE
From what I gather, the general assumption is that the higher up you place the phrase in the body content, the greater the signal to the search engines of the phrase and the page's importance in relation to the phrase.


I've never seen that to be true.

#3 BeantownSEO

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Posted 21 April 2009 - 03:18 PM

So are you of the opinion Jill that using phrases naturally throughout the content without worrying if the phrase is used closer to the top of the page is best? This would seem to make the most sense to me....in my opinion, using keywords however the should appear naturally throughout the content is the most effective strategy - though I can understand from the readers perspective that placing the phrase at the beginning of the content to provide an understanding of what the content is about is ideal as well.

#4 Jill

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Posted 21 April 2009 - 04:38 PM

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So are you of the opinion Jill that using phrases naturally throughout the content without worrying if the phrase is used closer to the top of the page is best?


Absolutely, positively and I've said so a million times through the years.


#5 thefandango

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Posted 24 April 2009 - 07:02 AM

Using <h1> tags higher up the page is perhaps more effective than worrying about inline keyword positioning?






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