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Changing A Page's Directory
Posted 18 April 2009 - 04:43 PM
The "power of cash compels me" to move an html file to another directory. It's a page that's been up for a while, about 1.5 years and is indexed in SEs.
The filename will remain the same but the page will be moved to another directory.
So, what I'm looking at here is a situation that is similar to leaving the page in it's current location and changing the filename. I will lose rank for the page because of the new location.
What are your thoughts about this?
Should I just move the page and forget about it or do a 301 redirect or do something else?
Posted 19 April 2009 - 08:45 AM
As I've said before (and Matt Cutts has continued to back up this claim), keywords in the URL help, but only a little. I don't recommend changing URLs just to get that help. I just don't think it's worth it. And you say that your page has been up for a year and a half, so it's pretty well established. I'd say that's all the more reason not to bother with this. If you're in really serious competition with somebody else's page on the same subject, then maybe this will be enough to boost you over them, but that's only after you lose your rankings for however long it takes the search engines to pick up the change.
You're probably better off getting some links to the page (both internal and external) with the keywords in the anchor text.
I'm currently working on a small ecommerce site with terrible URLs. All of the pages are in the root directory, and they have file names like index0002.html for category pages and 0056.html for product pages. And no, the company does not sell numbers
If I was designing the site from scratch I'd use descriptive category names for folders and descriptive file names for pages, but I'm not. The site's been around for a few years and it's fully indexed. I'm changing a lot, but not URLs.
Posted 19 April 2009 - 10:00 AM
You'll want to utilize a 301 redirect any time you change a page's location. Doubly so when the page is already well established.
Posted 19 April 2009 - 10:11 AM
But again, the change won't be reflected in the SERPs immediately, and there is a strong chance that the page's rankings will drop for a while.
Posted 19 April 2009 - 01:00 PM
The main reason for moving the page is for re-organization of the site and the filename does happen to be the name of a service (kw).
I have several link menus which are inserted on the pages with php incudes.
Moving the one page will cure an organizational problem. This one page is causing a pain and takes too much time dinkin around with the link menus.
I'll go for the 301.
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