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Emboldened Serps


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3 replies to this topic

#1 jsp1983

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Posted 13 April 2009 - 06:37 PM

This might sound a bit naive, but...

In the SERPs for a phrase I'm targeting, my site comes fourth. The competitor above me has the same terms emboldened in his SERP as mine, except that one of the terms is in his title, whilst mine is in my domain.

I'm not expecting a hard and fast rule on this, but generally speaking, does the number of terms emboldened in SERPs (and where in individual SERPs the terms are highlighted, e.g., title, body, URL) give an indication of how relevant Google (or any of the other engines) thinks a site is?

If I was to put the term in my title tag also, would that give a clear improvement (as opposed to just a little bit), or would it just be based on guess work?

#2 Randy

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Posted 13 April 2009 - 06:54 PM

The bolding effect you see in the SERPs has no direct effect on rankings. That all happens after the scoring has already taken place and is for display purposes only.

That said, the <title> tag is one of if not the most logical and powerful places to have your targeted keyword phrase. When possible it's wise to have your most valuable phrases in the <title> tag of your landing pages.

#3 Jill

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Posted 14 April 2009 - 08:33 AM

QUOTE
I'm not expecting a hard and fast rule on this, but generally speaking, does the number of terms emboldened in SERPs (and where in individual SERPs the terms are highlighted, e.g., title, body, URL) give an indication of how relevant Google (or any of the other engines) thinks a site is?


No.

#4 jsp1983

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Posted 14 April 2009 - 01:59 PM

Thanks for the replies- just wanted to see if there was a correlation between the two.




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