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Getting A Sponsored Search Campaign Off The Ground
Posted 10 April 2009 - 09:00 AM
Thanks in advance for any advice
Posted 10 April 2009 - 09:10 AM
Posted 10 April 2009 - 09:27 AM
I am getting impressions, and I have a 3/5 quality index for the sponsored search- just no clicks. Thanks for the quick response, I will try higher initial bids.
Posted 11 April 2009 - 08:02 PM
If you're getting impressions but no clicks, the problem is not with your bid, it's with your ad. The text of the ad is not inspiring people to click on it. Try to make it more compelling -- offer a better reason for people to click through to your landing page.
And, of course, if you get clicks but few to no conversions, then the problem is likely with your landing page: the offer, the layout, the copy, etc.
You might also want to consider separating the content and search network into two campaigns. If you're getting clicks on the campaign network, then it's possible your ad text is working there, and you only need to change the text for the search network. (You probably want to bid separately on each, as well.)
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