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Posted 22 February 2004 - 01:34 PM
Firstly, I only went into SEO commerically this year, so I'm still knowledge mining the actual industry that surrounds myself.
Secondly, I'm a natural British cynic. Actually - no, scrub that - I'm an inveterate college professor of cynicism. And with that attitude comes a real sense of not expecting to learn anything in the slightest bit useful at the conference. However, I am not sure that I care to part with £630 just to learn this piece of information.
Networking? I'm sure it's fun - but is it really worth £630? What's the ROI?
So - tell me about it - what are the real benefits to be had from attending? Because at the moment I'm having difficulty accepting that the product has real value for SEO's.
"A cynic knows the price of everything, and the value of nothing" - Oscar Wilde
Posted 23 February 2004 - 02:30 AM
That's a very tricky question. Personally, I think it all depends on how you learn. If you can learn stuff by listening to others speak about it, then there's always good stuff at the SES conferences.
However, if you learn by experimenting (as I'm guessing you probably do...and I do as well), then it may not be worth the money to you. I can almost guarantee that you will learn at least a few great nuggets that you may not have learned otherwise -- either from the sessions or just talking face to face with others in the industry. But again, it's very difficult to say if it will be worth the money for you.
I can tell you that many people who attend are actually looking to outsource all or part of their SEO campaign, so if you're seeking business, it may provide you with that if you're good at networking. When that happens, just one client can pay for the entire conference.
And there's definitely nothing better than talking to tons of people all interested in the same thing! But again, I can't really say if it's worth the money for you. I really think that's an individual decision.
Don't know if this helps!
Posted 24 February 2004 - 03:18 AM
My own business is a little new to push the budget for what would realistically amount to at nearer £1,000 for the entire event (accomodation, food, etc).
Perhaps if things are a little tight for this year, I should bookmark for next.
And thanks for the reply.
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