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Basic Page Titles


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9 replies to this topic

#1 carrieD

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Posted 31 March 2009 - 12:18 PM

I work for a web development firm and sometimes our clients include SEO in the budget and sometimes they do not. However, we know the value of the very basic SEO techniques, including unique page titles for each page. Therefore, we have a standard, default formula for sites that don't include SEO:
Include page titles on each page; minimum is site name + page name on each page (build this into the template so it is dynamically generated)

Is this a good start? Of course, we know that each page should include keywords and all that, but not always possible in our case.

BTW - this was developed in part based on a 2007 article written by Jill (http://www.highranki...tle-tag-article) but 2 years is a long time in this field and I wasn't sure if it's outdated already.

Thanks for your feedback.

#2 qwerty

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Posted 01 April 2009 - 09:35 AM

QUOTE
Include page titles on each page; minimum is site name + page name on each page (build this into the template so it is dynamically generated)

I guess that depends on how the pages are being named. Think about how it's going to look on a SERP. Are you telling potential customers what the page is about? Is it attractive? Are we talking about a title like

Wolfgang's Lederhosen Boutique - About Us
or something like
Wolfgang's Lederhosen Boutique - about-us.asp

If you're not basing titles on keyword research, you're really missing out on a huge opportunity, but since you're just doing this as part of a design service and you're not calling it SEO, I don't think anyone can blame you.

And yes, it's a good idea to get the company name in there, both for branding purposes and to ensure that the site at least ranks for the company name.

#3 carrieD

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Posted 01 April 2009 - 12:35 PM

QUOTE(qwerty @ Apr 1 2009, 10:35 AM) View Post
If you're not basing titles on keyword research, you're really missing out on a huge opportunity, but since you're just doing this as part of a design service and you're not calling it SEO, I don't think anyone can blame you.


Yes, you are correct, we aren't calling it SEO. Thanks for your comments.

#4 Michael Martinez

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Posted 01 April 2009 - 01:41 PM

If they are not paying for SEO I would only provide the following:

1) Unique page titles that are relevant to page content
2) Normal emphasis for section headings (otherwise where the client specifies)
3) Crawlable navigation (don't worry about optimizing internal anchor text)
4) If usability and accessibility are part of the design contract they help with basic SEO

SEO really begins with keyword research and after you build/optimize the site you need metrics, link placement, and competitive analysis. Since you're not even doing the keyword research for a design-only contract, there is no point in trying to optimize the pages beyond getting them into unique states.



#5 omahonydonnelly

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Posted 01 April 2009 - 06:32 PM

I agree with Michael on what the basics are.

I don't recommend putting the company name at the beginning of the title, as I've found it's best to have your primary keyphrase at the beginning. If the site is dynamic and there's no place for the client to enter <title> for each page I'd pull that from a field in the CMS which can be entered for each page, which you may have set as a heading, etc.

Even if a client is not willing to pay additional for SEO it is good to have basic SEO - as well as useability and accessibility - as standard so that your sites rank well enough (render properly, etc.) to make your work look good to potential clients.

#6 AntonRSA

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Posted 16 April 2009 - 08:17 AM

QUOTE(omahonydonnelly @ Apr 2 2009, 01:32 AM) View Post
I agree with Michael on what the basics are.

I don't recommend putting the company name at the beginning of the title, as I've found it's best to have your primary keyphrase at the beginning. If the site is dynamic and there's no place for the client to enter <title> for each page I'd pull that from a field in the CMS which can be entered for each page, which you may have set as a heading, etc.

Even if a client is not willing to pay additional for SEO it is good to have basic SEO - as well as useability and accessibility - as standard so that your sites rank well enough (render properly, etc.) to make your work look good to potential clients.



Might be wrong but I don't believe you should put the Company name at all in the title except the home page (if your brand is relatively unknown) and even there I won't suggest it.

quoting another seo expert:

"Each page of your site should be optimized for a unique set of words. If you always include your business name in your page titles you are diluting what your web page is about (at least in most search engine's eyes.) (Search engines display the page titles on the search results page, page titles are what searches see first)"

#7 Jill

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Posted 16 April 2009 - 08:27 AM

QUOTE
quoting another seo expert:


Please provide the name of the "expert" as it's not fair to quote someone and not give them credit.

QUOTE
I don't believe you should put the Company name at all in the title except the home page (if your brand is relatively unknown) and even there I won't suggest it.


One way to help your brand become more well known is to use it a lot. Including in your Titles. wink1.gif

#8 AntonRSA

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Posted 16 April 2009 - 08:35 AM

QUOTE(Jill @ Apr 16 2009, 03:27 PM) View Post
Please provide the name of the "expert" as it's not fair to quote someone and not give them credit.
One way to help your brand become more well known is to use it a lot. Including in your Titles. wink1.gif


www.vbseo.com/f34/does-your-company-name-belong-your-title-tags-27877/]

#9 qwerty

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Posted 16 April 2009 - 10:05 AM

I have to disagree with the article. If you ever want the site to do any repeat business, branding has to be viewed as an important activity.

#10 cswilliams

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Posted 16 April 2009 - 11:54 AM

QUOTE(qwerty @ Apr 16 2009, 11:05 AM) View Post
I have to disagree with the article. If you ever want the site to do any repeat business, branding has to be viewed as an important activity.


Not only that, but a big well-known brand may benefit on the CTR side of things by having the company name in the title. It's not just about rankings, it's about what users are seeing and clicking on at the SERP.





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