QUOTE(Benjr @ Mar 31 2009, 10:29AM)

Some of the speakers at Search Engine Strategies in NY last week talked about the value of web directories like Best of the Web, DMOZ, etc. The general consensus appears to be that a submission strategy is most effective as follows:
1. Submit links to your site's home page on the top ~25 general-purpose directories.
2. Submit deep links to content pages in 50 to 100 niche directories.
Does this make sense? I'm trying to get my site, a comparison shopping engine, ranked for as many terms as possible. I have literally millions of products and millions of pages on my site.
Thanks,
Ben
I'm implementing this strategy for a client right now:
- We submitted to 500 directories
- We then submitted five articles to 40 article submission sites each
- We're now starting to deep link using niche directories
I didn't expect much from the directory submission but for some reason, the client's traffic has spiked after the first two steps we completed. Quite a few of the articles were picked up so I think that has more to do with it than anything. After we initially submitted to directories, there were literally no changes. The articles being picked up made the difference in my opinion. Hopefully the deep linking directories will help a little. I'm not expecting much more than that.
This is my opinion but I don't think the directory submission will work well if you're competing against sites that depend on quality of content; especially if their content has been syndicated. I think the only reason why my client has experienced an extra 1400 visitors a week for the search term they were targeting is because we're competing against websites that simply bought a directory submission package. That was the extent of their link building efforts.
Edited by wendell, 02 May 2009 - 07:38 AM.