Ridiculous? Not if your ROI is $1500 per click
True, however if you bid $1000 per click you can be assured of dominating any PPC cat.
Ridiculous, I know
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Are Seo Consultants Worth The Price?
Posted 23 February 2004 - 05:41 PM
Posted 24 February 2004 - 12:55 PM
You just ned to make sure that what they do doesn't get your site banned, and that if it is PPC they fully explain it. If an SEO has consistantly achieved a certain amount of top ten results for their clients, why not offer that gaurantee? If they don't get their normal results, they dont get paid. They could be offering a standard guarantee, but when they find a client that has tough terms, they tell the client the terms are too tough to guarantee.
Just make sure you udnerstand the guarantee and that it doesn't involve any thing that will get your site banned.
I have a client I guaranteed 10 top ten results accross 10 of the top engines (Altavista, HotBot, About, AOL, Google, MSN, Netscape, and Yahoo included.) The client understands that some engines share results, but realizes results for targeted terms that drive targeted traffic mean sales.
Now since he has soo many products his list is long 77 words (the longer the list I feel the easier to get more resutls so this helped.) Out of 770 possible listings, 362 are top 5 (120 of which are #1.) He gets his guarantee and was completly imformed as to how everything would be done.
lovelandpaintballsupply dot com is his site if you wish to view the source code. Nothing shady, nothing to get him banned. I havent even finished the optimization process (he has so many products, I'm taking my time.)
Posted 25 February 2004 - 12:08 AM
I do it in phases, so the client gets a report, then indicates satisfaction before the next phase (and payment).
This prevents them from letting you do all the work then demanding their money back, and it also keeps them in the loop due to the frequent reporting.
It also keeps me honest and alert, since with all the reports I get constant reminders to make sure it's a thorough job. Sometimes when you get a lot of clients you can find yourself skipping some minor things without a checklist. Connecting that checklist to my income keeps me very alert....
Posted 25 February 2004 - 12:47 AM
Many SEO guarantees will be along these lines: "we're pretty sure we can do it, but if we don't, you don't owe us, or we'll keep trying until we meet the measurable criteria we have outlined". Read the fine print carefully.
However, if you do find an SEM who guarantees position for any term I name, for a few grand, send 'em my way. I'll pay them double what they ask I've yet to come across one, and with good reason.
Edited by peter_d, 25 February 2004 - 04:34 AM.
Posted 25 February 2004 - 04:39 AM
Car manufacturers offer a 3 year guarantee in some cases, but that does not stop the car breaking down, it just promises to fix it if it should break down.
I think the important point that the original poster should understand is that a guarantee does not secure placement.
I guarantee that I will work as hard for the new client, as I have done for my other clients, no more no less. It is fairly simple to check out an SEO's work, if they know enough, the problem is though that many of the 'I want a cast iron guarantee' types know very little but think they know a lot!
When the conversation starts with the client telling me how getting a ranking on Google is easy enough but they don't have the time, I normally end it with 'I am sorry but I just do not have the time to take on any new clients'.
I will not work for anyone who does not appreciate the time and dedication I am putting into their Business via my business, as I look to build business relationships, not just earn money.
Yesterday, I walked into a clients office and he presented me with the names and mobile (cell phone) numbers of 3 md's (ceo's) who wanted me to 'try and fit them in' as he put it. No selling to be done, they all know comparatively what it is going to cost from the original customer, and, 'they don't care about the cost' was what my customer told me, so long as you can do the same for them.
That is the sort of customers I want, and have been blessed to get thank god.
You can only guarantee to do the best you can, in the environment you work in. What if you have guaranteed top 10 position in google, then overnight Google goes PFI @ £1,000 ? what then?
I will ONLY guarantee that which I am able to control, and that is my understanding of the marketplace I work in, the technical knowledge to move as it develops, and the level of focus I put on my work. Beyond that I can guarantee nothing, and I have to say, that when you present that to a REAL business person, they will understand that you are loyal AND honest, in my experience anyhow.
Posted 25 February 2004 - 08:08 AM
Long story short, a few years ago I had dealings with a certain company who made such grandiose claims in a related, though not SEO, business. They tried to limit potential damages with fine print in the contract. Problem was that the fine appeared only in the contract, on page 26 if memory serves. It didn't appear at all in the orginal postcard mailer the company sent out, nor was it mentioned at all in any subsequent literature or conversations.
The top 3 people in this company are now all doing time in a US Federal Prison for mail fraud, wire fraud and a number of other things because they didn't follow their own "Guarantees" to the letter, fine print or no. In other words, if you offer a "Money Back Guarantee", you'd better issue a full refund in a timely manner rather than haggle over it or try to hide behind a Fine Print clause.
According to the correspondance I got from the Federal Bureau of Prisons yesterday, none of these three will be running down to the local 7-11 store for some pop and chips until at least late 2007, when they get their first shot at parole.
Moral of the story... Even if there is Fine Print protection in the legally binding contract, unless it is referenced in every single communication it can be construed to have been waived by the courts.
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