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Observation Or Question Link Building


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2 replies to this topic

#1 goldjake

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Posted 23 March 2009 - 10:40 AM

Ok so I was just wondering. I do a pretty good job of optimizing my website and one of my resellers posetd a link to my site for waterproof boat covers. Which makes me number one for that keyword however i am not on the top 10 pages in google for the term boat covers. I know it's harder keyword but i think there is more to this. Do you think i should only link boat cover or boat covers in the hyperlink instead of the full boat covers is a bigger work than waterproof. Any help would be great. I will be here all day

#2 JustinMarch

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Posted 23 March 2009 - 12:37 PM

QUOTE(goldjake @ Mar 23 2009, 10:40 AM) View Post
Ok so I was just wondering. I do a pretty good job of optimizing my website and one of my resellers posetd a link to my site for waterproof boat covers. Which makes me number one for that keyword however i am not on the top 10 pages in google for the term boat covers. I know it's harder keyword but i think there is more to this. Do you think i should only link boat cover or boat covers in the hyperlink instead of the full boat covers is a bigger work than waterproof. Any help would be great. I will be here all day


I think your asking... Is "waterproof boat covers" not as good as "boat covers" the answer IMHO is...

with "waterproof boat covers" your covering 3 phrases with "boat covers" your only covering 2... so I guess if people are searching for "waterproof boat covers" and "boat covers" then this would be better...

The real question is what do your customers search for.

and

If you want links with relevant anchor text you can also use your own site pages for this purpose, perhaps create new content surrounding the keyword.

If you want to find out you could try a quick PPC test.

Hope this helps...

Justin

#3 Michael Martinez

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Posted 24 March 2009 - 02:39 PM

Complex anchor text can pass multiple expressions to destination sites but it may take time for the search engines to parse out the complex expression. Also, one link may be good enough for a fairly non-competitive expression but if the shorter expressions are crowded with content, especially hyperoptimized content (lots of links pointing to the pages), then one link isn't going to suffice.

In a site search, does your page come up first for "boat covers"? If not, then it's probably not as relevant for that expression as it could be (with respect to the rest of your site).

If it's your strongest page for that expression, you probably still need to accomplish more, perhaps by improving emphasis and use of keywords, acquiring more links, and earning more trust.




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