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Observation Or Question Link Building
Posted 23 March 2009 - 10:40 AM
Posted 23 March 2009 - 12:37 PM
I think your asking... Is "waterproof boat covers" not as good as "boat covers" the answer IMHO is...
with "waterproof boat covers" your covering 3 phrases with "boat covers" your only covering 2... so I guess if people are searching for "waterproof boat covers" and "boat covers" then this would be better...
The real question is what do your customers search for.
If you want links with relevant anchor text you can also use your own site pages for this purpose, perhaps create new content surrounding the keyword.
If you want to find out you could try a quick PPC test.
Hope this helps...
Posted 24 March 2009 - 02:39 PM
In a site search, does your page come up first for "boat covers"? If not, then it's probably not as relevant for that expression as it could be (with respect to the rest of your site).
If it's your strongest page for that expression, you probably still need to accomplish more, perhaps by improving emphasis and use of keywords, acquiring more links, and earning more trust.
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