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#1 JustinMarch

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Posted 20 March 2009 - 05:10 AM

I was recently approached by a client to look at their site, it seemed to be doing OK in the search engines and then I looked under the hood and found this…

In the navigation:
<li><a href="http://www.myclient.com" title="long description">Visible Phrase<span class="hide"> Hidden Phrase</span></a></li>

They have also hidden a large table of text links pointing through to their products.

What's the best way of informing the client of this given that the site is currently doing well, my instinct tells me to inform them and advise that it could hurt them in the future... has anyone got any opinions on this?



#2 qwerty

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Posted 20 March 2009 - 09:06 AM

If this is in fact hidden text that's intended to stay hidden (as opposed to text that becomes visible if and when the user does something), then I'd just tell them straight out that it's a dangerous practice. Even if it's not caught by a search engine, it's easy for anybody to rat them out. In the long term, if this isn't a site they're willing to dump and replace if it should be penalized, it's just not worth the risk. If the content is relevant, it shouldn't be hard to find a way to put it out in the open.

#3 JustinMarch

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Posted 21 March 2009 - 06:45 AM

Thanks Qwerty

No there's no way to reveal the content as far as I can see.

I just couldn't believe it when I saw it, most of the content is relevant so why the problem...

Justin

#4 thefandango

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Posted 03 July 2009 - 06:26 AM

Inform them and let them make the decision on it!

#5 CDGUK

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Posted 28 July 2009 - 06:45 PM

Just tell them exactly what your thoughts are and be honest




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