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Using Index.html Inside Of A Directory?
Posted 15 March 2009 - 12:10 AM
Or would it be better to have it such as:
Or does it not really matter that much?
Also, another quickie - do pages usually do a lot better in the main directory of a site, or do they get equal benefits in a folder in the site?
Thanks for any tips.
Posted 15 March 2009 - 12:14 AM
You've answered the question yourself. Slapping keywords in your urls isn't going to help all that much. Not nearly enough to bother with tweaking your DirectoryIndex.
It makes no difference. One is the same as the other as far as the search engines are concerned. What matters is click depth and how many links point at the pages in question.
Posted 15 March 2009 - 12:29 AM
So just to clarify, when putting links on other sites to increase pr of my site,
isn't any worse than:
I was thinking about changing some of my pages to index.html because this seems to look a lot better (when it's a link on another site) than a link that has the file type on it.
Also, I need to do more research on click depth - thanks for the pointer.
Posted 15 March 2009 - 08:15 AM
re: Click Depth. It's just a shortened way to say getting good, relevant links pointing at your most important pages is a good thing. How the linking is done is one of the major signals the search engines use to determine how much importance they should give to a page.
As an example, let's say you have a home page at www.yoursite.com/index.html. This index page has a couple of links on it to internal pages of the site. One of those pages is www.yoursite.com/coolstuff.html. The other link to is www.yoursite.com/directory/sub/something/morecoolstuff.html.
Each of these pages will be passed the same amount of authority from your home page. They don't really care about the subdirectory depth, because you're giving them a signal with your internal linkage that you consider both pages to be equally important.
On the other hand lets say you have another level of pages. These are linked to from your /coolstuff.html pages. Everything else being equal, these second click level (meaning it takes two clicks from your home page to get to them) pages are normally going to be assigned a slightly lower level of importance than either the /coolstuff.html or /directory/sub/something/morecoolstuff.html pages. Simply because that's the signal you're sending to the search engines by the way you link to them.
The concept works the same for external links. The closer a page is in click depth to trusted, authoritative sources, the more importance they're given by the search engine algorithms.
Posted 15 March 2009 - 12:25 PM
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