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Will Local Search Feature Hurt Rank For Other Cities?
Posted 06 March 2009 - 01:14 PM
Posted 06 March 2009 - 07:14 PM
Technically, you're not ranking in local search if Google doesn't tag your listing with a map. At least, I have not seen any indication of a listing appearing in local search separate from the map.
If you're only concerned about ranking in Web search queries that are qualified by city and state, including the city and state name on your page (like, "We deliver to Atlanta, GA") should help your geotargeted Web search results.
Posted 06 March 2009 - 08:12 PM
Just remember that a site can be good for many, many terms, and just because you have a strong rank for one term (for a specific city), it does not preclude the site for having a strong rank for other terms provided you have the content to justify. We have some client sites that have top 5 rankings for over 20 well trafficed fairly competitive terms.
Posted 07 March 2009 - 09:12 PM
Posted 09 March 2009 - 01:35 PM
To clarify, I'm not trying to game the local search system by pretending to have locations in all cities. I just wanted to make sure that submitting to Google's local search for one city (my city) wouldn't hurt my SERP ranking for general search results when people type in one of the other cities that we service.
However, I do know of someone in my industry that is pretending to have actual locations in each city. I can only assume that at some point Google will catch them.
Posted 09 March 2009 - 04:33 PM
The way I see it, the internet is tool to access, and reach the world, and not find the street on the corner that I know very well, plus if I wanted to search local, I would use the yellow pages, or get reference from friend or family about local businesses or anything I am looking for, and if I wanted to search locally on SE, I would type "Lawyers in Miami" or "Surgeons in LA", but I don't like the idea of typing lawyers, and get a list of only Miami lawyers, when maybe I am trying to find lawyers some where else, or lawyers with good recommendations from everywhere.
So, again I think local searching is about profit for SE through PPC ads, and of course for SEOs because it is easier to optimize for phrases like "bicycle store in Miami" than to optimize for bicycle store.
Posted 09 March 2009 - 04:52 PM
If you are a local business why would you not optimize your website locally? I dont know anyone who would try to compete on a national level if their business wasnt national. Search engines are designed to return the best result as specific as the information was inputted. Its not about selling PPC its about relevancy.
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