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Keyword Choices Dilemma Question
Posted 24 February 2009 - 09:26 AM
A) Use for example keyword phrase: profits online, has demand of 8100, and search results are 15,200,000
The dilemma I seem to often run into is: I can get pages ranked for a long tail term fairly easily, but if the demand is too low,,,there is little traffic ( i.e google - creating profits online) .
How can one then get traffic to such a site?
Thanks, my old brain seems stuck on this topic ....
Posted 24 February 2009 - 09:43 AM
Posted 25 February 2009 - 11:08 AM
But low-volume traffic is exactly what "long tail" means! Some long tail terms may only get searched once or twice a year. That's why they're so easy to optimize for -- not many people are competing for terms that get that low a volume of search.
If you want high search demand for any given term, the long tail is not where you want to be. You'll have to target terms that get a higher volume of search to start with (which means, by definition, they will not be "long tail" terms). Of course, those terms also have more competition, and are thus harder to rank for. But anything worth having is worth working for, so I'm told.
If you want the easy optimization of the long tail and you also want good overall site traffic, you have to create and optimize a LOT of pages for a LOT of long tail terms, so the total number of searches you get across ALL those long tail terms becomes something worthwhile. But you have to understand that by the nature of the beast, no individual "long tail" optimized page is going to get much traffic all by its lonesome. It's only in the aggregate that long tail traffic amounts to much of anything.
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